Depends, really... (honesty isn't everything; just the 1st step, the right basis, and) popularity isn't exactly linked to it: many honest ppl are popular, or unpopular --yet often for the wrong reasons/opinions-- and vice versa.
This seems like an unfortunate oversimplification
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We can agree that the audience lacking the necessary critical thinking skills is to blame for liking and trusting the wrong ppl most of the time, but still, gotta wonder why you didn't just say that you prefer honest ppl even if they're unpopular, or that the audience sucks
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It could be argued it goes both ways: Unpopular -> honest. And honest -> unpopular.
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