Marketing before: clickbait Marketing now: outrage-bait Marketing in the future: meme-bait, online brands going viral by out-memeing their audience
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Replying to @salonium
Interesting take, but hasn't meme-marketing been a thing since the dawn of marketing, what with jingles etc?
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Replying to @G_S_Bhogal
I mean online memes, like jokes rather than catchy tunes/slogans
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Replying to @salonium
Hmm. Yes, I suppose there will be greater reliance on that, but I think only because the definition of "meme" is changing. It originally meant any concept that is passed from mind to mind, but now seems to be widely used to describe only viral Internet pics, vids, etc.
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Replying to @G_S_Bhogal
Yeah. Also new memes are relatively short lived & overused quickly, in the past they were funny for a longer period of time, I think.
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Yeah, cuz social media has obliterated all our attention spans and memories, and data-saturation is now a thing. Companies are going to have to meme very hard indeed to be heard above all the noise. Seems we're headed toward a cacophony of competitive memeing!
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Thanks. Twitter will use this to make your timeline better. UndoUndo
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