Marketing before: clickbait Marketing now: outrage-bait Marketing in the future: meme-bait, online brands going viral by out-memeing their audience
Interesting take, but hasn't meme-marketing been a thing since the dawn of marketing, what with jingles etc?
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I mean online memes, like jokes rather than catchy tunes/slogans
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Hmm. Yes, I suppose there will be greater reliance on that, but I think only because the definition of "meme" is changing. It originally meant any concept that is passed from mind to mind, but now seems to be widely used to describe only viral Internet pics, vids, etc.
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