Yep. For more on this, read 'The conquest of cool' by Thomas Frank. Or my book 'Spent' talks quite a bit about the intersection of virtue-signaling and consumerism.
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Awesome, I'll check them out!
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The rest of your points are spot on but I’m struggling to think of when and how corporations used to pushed rightist values.
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Lobbying, mainly. But also by encouraging consumptive high-status lifestyles.
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If companies "once pushed rigtist values," how is politics "now" fashion, beliefs "now" brands?
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The pushing of rightist values was primarily done by lobbying, not by marketing.
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Sports have always had political implications. There are so many examples. I would say countless. As far as marketing brands through political moments in sports, this isn't the first time either. It's just one of the more widely known moments because of the timing of everything.
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And it's definitely not the first time Nike has used politics to sell products. It's just one of the more obvious and bold times that's it's happened.
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I call it Brand Politics. Seems a fitting term.
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No, everything is being marketing-ised. Even politics.
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