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@GMktgPlatform

Plan, buy, measure, and optimize digital media and customer experiences in one place with Google Marketing Platform

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Joined October 2009
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  1. 18 hours ago

    ICYMI: episode 2 of the Google Marketing Platform Academy Podcast is live. Listen now for tips to help you plan for success with Google Analytics 4 this year →

    5 retweets 17 likes
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  2. Retweeted
    Apr 27

    Are you coming to ? Don't miss an action-packed day of new product announcements and thought-inspiring talks from marketing leaders around the world. Register now →

    1 reply 13 retweets 22 likes
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  3. Apr 15

    Learn how reached 10% more streamers with Programmatic Guaranteed in Display & Video 360 →

    A quote card reading "In 2022, I expect us to shift away from a TV-first strategy. We're planning on using Display & Video 360 to boost our media investmenta cross various CTV partners."
    1 reply 2 retweets 7 likes
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  4. Retweeted
    Apr 14

    Google Marketing Live kicks off on Tuesday, May 24 at 9am PT! Register now to get a front-row seat to discover our latest Ads innovations. And hear insights from industry leaders to help your business grow →

    A text graphic reading "Welcome to Google Marketing Live"
    12 replies 44 retweets 79 likes
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  5. Mar 30

    Tune in for episode 2 of the Google Marketing Platform Academy Podcast for tips on consulting clients in 2022. Industry expert, , will be sharing digital analytics and Google Analytics 4 best practices. Listen now →

    2 replies 9 retweets 16 likes
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  6. Mar 24

    Meet Sashee Chandran, who is building her business with both success and a positive impact in mind ↓

    1:45
    Sashee Chandran grew up in a tea-drinking household and wanted to share her love of tea in an impactful way. Launching Tea Drops in 2015, she grew her business using Google Ads. Hear more ↓
    1 reply 1 retweet 5 likes
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  7. Retweeted
    Mar 16

    We'll be back live from Shoreline Amphitheatre for this year's ! Join us online May 11-12

    289 replies 1,069 retweets 5,360 likes
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  8. Mar 21

    U.S. advertisers can now discover Latino- and Women-owned publishers through dedicated attributes in Display & Video 360’s Marketplace. Learn more ↓

    1 reply 3 likes
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  9. Mar 17

    Are you looking to take your bidding strategy to the next level? Find out how UK cosmetic brand, Charlotte Tilbury Beauty decreased CPA by 29% using Display & Video 360 custom bidding and Scibids Technology’s algorithm ↓

    1 reply 1 retweet 5 likes
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  10. Mar 8

    Learn how Google is supporting women everywhere this → , and explore these stories of women-led businesses from around the world ↓

    1:35
    “Each one of us is an ocean of potential.” Learn how Google is showing up to support women everywhere this → , and check out these stories of women-led businesses paving new paths for their industries ↓
    Show this thread
    2 replies 2 retweets 7 likes
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  11. Feb 23

    Here’s a great collection of resources to help Black founders thrive this ↓

    Here’s something to bookmark this 🖤 With help from some of our amazing partner organizations, we’ve created an open-access doc with resources for Black founders. Take a look—and check back for updates →
    Show this thread
    2 retweets 4 likes
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  12. Retweeted
    Feb 1

    In 2022, searches for “Black in tech” reached a high. For , learn how programs like the Black Founders Fund enable startups like to build for the future, while honoring the past →

    4 replies 28 retweets 54 likes
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  13. Retweeted
    Feb 17

    Last week, we shared the three priorities that are guiding our roadmap. Learn more about the products we’re working on and how they can help you be ready for what’s next →

    A quote card reading "Buying behavior will continue to change, and people will use technology in new ways to discover products and brands." - Jerry Dischler, VP & GM of Ads
    3 replies 109 retweets 762 likes
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  14. Feb 16

    A great read from Google’s — on the value of experimentation ↓

    The hardest challenges in testing are internal processes, especially the need to work collaboratively to define a problem.
    3 retweets 7 likes
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  15. Retweeted
    Feb 9

    Today we're announcing a new $6 million investment in The Thurgood Marshall College Fund and United Negro College Fund, building on the momentum of our $50 million grant to 10 HBCUs last year. This will support scholarships, faculty programs and more.

    38 replies 57 retweets 334 likes
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  16. Feb 10

    Data shows that automation is unlocking growth for businesses around the world. Read more ↓

    It’s an exciting time to be a marketer, and we’re here to help you on this journey. Learn more about the three priorities that are guiding our roadmap and the product innovations that can help you grow your business in 2022 →
    2 retweets 9 likes
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  17. Feb 8

    Introducing the new Search Ads 360! The platform is now easier to use, with support for more search engine features and campaign types. There are also new tools to help you save time and deliver better results. Learn more ↓

    7 replies 13 retweets 36 likes
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  18. Feb 3

    New Display & Video 360 features are now available to improve connected TV viewers’ ad experience, just in time for the Big Game. Learn how to control CTV ad frequency across YouTube and other CTV apps →

    1 reply 3 retweets 13 likes
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  19. Feb 2

    New research from identifies programmatic advertising opportunities for privacy-focused marketers ↓

    1 reply 1 retweet 6 likes
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  20. Retweeted
    Feb 1

    Happy ! Learn how Googlers are celebrating the Year of the Tiger through special family traditions and see how you can celebrate through fun updates across our products → 🧧

    26 replies 79 retweets 432 likes
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