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Future
@future
Your guide to technology, innovation, and where it’s all going.
Metaversefuture.comJoined April 2007

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Jeff Bezos famously said, “Your margin is my opportunity.” Now, your office is your competitor’s opportunity, writes . Any company that’s less remote than its competitors risks losing its most talented people. Why remote startups will win the war for top talent 🧵👇
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37signals (Basecamp/HEY) CEO advocates "short-term thinking" when running a company. No long-term plans. No to-do lists. You make decisions in the moment and the maximum amount of time devoted to any project is 6 weeks. He explains why 👇
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SuperGoals not only saved on multiple occasions, but helped us reach new heights on our path to reinvent podcasting. Hoping other teams can adopt the framework when needed to create urgency, creativity, and clarity. And thanks to / for sharing my work!
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When your startup is on the line, SuperGoals create focus, says @anchor founder @mignano. SuperGoals have an urgent timeframe, an open-ended method of achievement, and a single measure of success. future.com/grow-or-die-su
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How to break the cycle of technology panics: Instead of being reactive, science should be proactive. If researchers need 5 years to begin understanding something, the process shouldn’t start while everyone’s hyped up and politicians are demanding answers.
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Lifetime value / Customer acquisition cost: are you making money on the average customer, after accounting for the costs of acquiring and serving them? Payback period: a measure of how long it takes for the profit generated by the customer to “pay back” the cost of acquisition.
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Usage data — this will vary based on type of company, but in general you’ll want to include: How your user base is scaling over time Where you are acquiring users and cost How often and long users are engaging with the product How users are retaining over time
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Historical P&L and burn: The path from gross revenue through net income (loss) through cash outflow on a monthly basis. Break out different types of revenue (if applicable) and major costs. Add your cash balance if you’re not including a balance sheet and cash flow statement.
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Pitch deck: At a minimum, this should include your company’s thesis, product vision, competitive landscape, traction, and team, as well as a rough road map or plan for how you will use the funds.
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These are the top 5 things recommends including in your data room: 1️⃣ Pitch deck 2️⃣ Cap table 3️⃣ Historical P&L and burn 4️⃣ Usage data (growth, acquisition channels, engagement, retention) 5️⃣ LTV/CAC and payback period
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What is a data room? In the 1900s, companies used to print physical documents and present them to investors in secure rooms. Today, data rooms are virtual — but they’re still an important part of the diligence process.
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A startup’s data room is key for raising venture capital. But many founders waste time compiling data investors don’t want or need. From , a 🧵 on what founders need to know, including specific data investors want to see, info to leave out, and traps to avoid.👇
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The office has also grown to become a distraction factory of epic proportions. The open office has become the enemy of deep, focused work. A slew of research has found that the open office leads to higher stress and less productivity.
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“We do our best work around the water cooler.” A 2019 study found just 10% of all communications occurred between employees whose desks were more than 500 meters apart. Collaborative value disappears once companies span floors, buildings, or campuses.
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