On Left & Right Self-Improvement: Capital(ism) is NOT making you eat junk, not keep fit, consume rubbish, drink depressants, smoke cigs, stand under fluorescents, not take vitamins, not meditate. It is entirely up to you whether or not you do or do not do these things -
Agreed, but the pressure to consume bad things, in the broadest possible sense, is far greater today than any other epoch. Libidinal engineering is one of the things Capitalism does best. The choice is perhaps the same, but the difficulty is not.