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FrankLuntz's profile
Frank Luntz
Frank Luntz
Frank Luntz
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@FrankLuntz

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Frank LuntzVerified account

@FrankLuntz

I'm Frank! Follow me to learn how you can be part of my next focus group. I'll help you find out what Americans really want.

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Joined October 2010

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    Frank Luntz‏Verified account @FrankLuntz 25 Oct 2016

    Oversampling is standard procedure for accurate polling. Before publishing, the sample is weighted back down. http://pewrsr.ch/2erheaZ pic.twitter.com/gjbHd6rhuN

    9:43 AM - 25 Oct 2016
    • 160 Retweets
    • 244 Likes
    • bleaks Ex-GOP Tijo Sid Williams Norman Goldman Felicia Alto AW Bob Weiner Chris nycorso
    114 replies 160 retweets 244 likes
      1. New conversation
      2. Frank Luntz‏Verified account @FrankLuntz 25 Oct 2016
        Replying to @FrankLuntz

        Let’s say you’re polling 1000 people to reflect the U.S. population. Hispanics would be about 15% of that, or 150 people… #oversampling (1)

        8 replies 12 retweets 16 likes
      3. Frank Luntz‏Verified account @FrankLuntz 25 Oct 2016
        Replying to @FrankLuntz

        …A 150-person sample is not statistically significant enough to yield an accurate picture, so you'd oversample to 300-350. #oversampling (2)

        9 replies 12 retweets 16 likes
      4. Frank Luntz‏Verified account @FrankLuntz 25 Oct 2016
        Replying to @FrankLuntz

        Think of oversampling like asking 10 people in your neighborhood instead of just 1 or 2. #oversampling (3)

        15 replies 10 retweets 22 likes
      5. Frank Luntz‏Verified account @FrankLuntz 25 Oct 2016
        Replying to @FrankLuntz

        After polling the oversample, you adjust its size back down to 15% of the overall poll sample, so it reflects U.S. demos. #oversampling (4)

        48 replies 12 retweets 30 likes
      6. 8 more replies
      1. New conversation
      2. Michael P. Shipley‏ @michaelpshipley 25 Oct 2016
        Replying to @FrankLuntz

        So oversample R's then. They overvoted in primary.

        1 reply 0 retweets 14 likes
      3. 1 more reply
      1. New conversation
      2. Trump Revolution‏ @DonaldTrump_Rev 25 Oct 2016
        Replying to @FrankLuntz

        But why would the polls change it so out of control to +8? Democrats will not have turnout of 2008.

        3 replies 1 retweet 4 likes
      3. 1 more reply
      1. nycorso‏ @ttownorso 25 Oct 2016
        Replying to @FrankLuntz

        Jesus, you people truly don't understand what he is trying to tell u. Not rocket science.

        0 replies 0 retweets 4 likes
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      1. shaygauge‏ @shaygauge24 25 Oct 2016
        Replying to @FrankLuntz

        You're going to be jobless if Trump wins. Your focus groups are a scam

        0 replies 0 retweets 3 likes
        Thanks. Twitter will use this to make your timeline better. Undo
        Undo
      1. New conversation
      2. BRENDAN McCARTHY‏ @MysticMcCarthy 25 Oct 2016
        Replying to @FrankLuntz

        How do you explain the disparity between legacy media (Hillary wins big) and online media polls (Trump wins big)?

        3 replies 0 retweets 2 likes
      3. Ryan Meade‏ @ryano 25 Oct 2016
        Replying to @MysticMcCarthy @FrankLuntz

        That's easy to explain: online polls are meaningless.

        0 replies 0 retweets 1 like
      4. End of conversation
      1. New conversation
      2. vcutrader‏ @vcutrader 25 Oct 2016
        Replying to @FrankLuntz

        look at Hillary vs. Trump in swing state primaries -- Acutals vs. RCP....big difference thoughpic.twitter.com/eYCNEHgyH2

        1 reply 1 retweet 2 likes
      3. 1 more reply

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