FrameWorks Institute

@FrameWorksInst

We conduct original communications research to help advocates reframe social issues. Proud recipient of MacArthur Award for Creative & Effective Institutions.

Washington, DC
Vrijeme pridruživanja: rujan 2010.

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  1. Prikvačeni tweet

    FrameWorks was founded in response to an Open Letter that challenged to rethink the role that communication plays in social change. Today, we issue a new challenge to the mission-driven sector: it's time to embrace explanation.

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  2. folks think a lot about the future, but our researchers found public thinking stuck in the past:

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  3. 5. velj
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  4. proslijedio/la je Tweet
    4. velj

    Ever felt like approaches to building should be a no-brainer, but key audiences don’t quite “get it”? You’re not alone. Check out resources for guidance on where to start, what to emphasize and what to leave unsaid.

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  5. 5. velj

    experts think about sustainability along multiple dimensions: environmental, economic, and ethical impacts. The average American, on the other hand, hasn't even heard the term . Time to reframe:

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    30. sij

    It's neither accurate nor true. Most people aren't fixed in their thinking and views. We all move between different understandings and ways of thinking all the time. To achieve progress, progressives must find shared ground, not the moral high ground.

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    4. velj

    What are the elements of a healthy and equitable community? How do we create conditions in which all children and families can thrive?

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  8. 4. velj

    Members of the public think of as a set of tasks that may be physically demanding but are ultimately routine: plant, tend, harvest, repeat. Time to reframe:

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    1. velj

    Read about work on public understanding of relationships and ways of shifting them. Was wonderful working with and team on this.

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  10. 4. velj

    Turns out, these steps are also great for building a shared frame across a field!

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  11. 4. velj
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    📣 Call for Leaders Nationwide to Build a Culture of Health 📣 ℹ️ Details: Applications are open for & 📥 Apply: 📅 Deadline: Varies by program 🙋 Questions: coordinatingcenter@rwjf.org

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  13. 4. velj

    Just out: new study compares expert thinking and public thinking about farming in the US. Thanks to our partners for supporting and leading this important work!

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  14. 4. velj

    Pretty sure this is the most adorable census education video ever:

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    Interesting to hear and ’s thoughts on why a treatment plan – not just a grim prognosis – should guide the way we talk about ocean conservation:

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  16. 30. sij

    “Mission-driven communicators tend to use a tone that suggests they are confronting Goliath with verbal slingshot in hand. To reframe, rethink the verbal posture: arms open, inviting engagement.”

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  17. 29. sij

    “Presenting people with facts that challenge an identity- or group-defining opinion does not work; instead of changing their minds, they will often reject the facts and double down on their false beliefs. ”

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  18. 27. sij
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  19. 27. sij

    Thrilled to see this game being played in states across the country! It's a powerful way for public servants to connect their policy role with the science of early development.

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  20. 16. sij

    "It's not a 6-month long advertising campaign that has a wicked awesome bumper sticker that makes change. It’s the long social movement perspective. ” - on

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  21. 15. sij

    Great convo on : Reframing can have an "unlocking effect" that opens up new policy directions.

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