Steve Joyce, Dine Brands Global CEO, the parent company of @IHOP on the success of the 'IHOB' campaign: "We quadrupled the number of burgers we're selling and that's continuing. And both lunch and dinner part sales went up significantly... We had a lot of fun with it."pic.twitter.com/1VrZNi7MzI
12:30 PM - 4 Aug 2018
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