Never got the idea either. Changing to logo and your signature dish. No sense
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Their burgers they were promoting were awful. Stick to pancakes
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Well, yeah. Those of us that paid attention knew it was just an advertising gimmick.
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Stunt or correcting a bad move....they had me fooled.
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Did the CEO lose his job after that ridiculous move that everyone but him knew was ridiculous...
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Very smart promotion! I like that! Trump will say IHOB is FAKE!
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Kinda like when Coke went with new recipe
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