Carpenter successfully catapulted snowboarding from a niche hobby to a globally recognized sport
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Burton Snowboards, owned equally by Jake and his wife Donna Carpenter at the time of his death, is valued at approximately $700 millionpic.twitter.com/Qi0M6a5YM3
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By the time Jake met Donna on New Year’s 1982 not long after midnight, Burton had “maybe one million bucks in sales.” They married in 1983
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Donna Carpenter became CEO in 2016, earlier than she expected because of her husband’s illness—under her leadership, Burton became a certified B Corporation in October, committing to balance its profit with purposepic.twitter.com/pZIDKOnxZH
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The Forbes interview with Carpenter was one of his last interviews. 1 month after the Forbes visit, he announced to his staff that the cancer was backpic.twitter.com/qKKBsbdHBt
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His luck ran out for the last time 11 days later on Wednesday, November 20. Carpenter passed away at age 65
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RIP JBC
... my son (42 yrs) had one of your first snowboards.Thanks. Twitter will use this to make your timeline better. UndoUndo
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