OKAY SO how many text transitions are there in the Big Bill Hell's video?
First up, we've got the FUCK YOU BALTIMORE text.
This one is complex movement. It moves in like a star wars crawl, then rotates up and then zooms in.
Then there's "SHOVE IT UP YOUR UGLY ASS" which zooms out from invisible. This one is interesting because it's not 1:1. The text is WAY wider than it is tall, during the zoom.
This also is interesting because it inadvertently gives away how they're doing the shadows.
It's a grey version of the same text, but it's being stretched slightly differently, so the shadow doesn't work during this transition
then we've got "FUCK OFF" which is an interesting combination of two effects.
first, It pans up from the bottom like "THAT'S RIGHT", but it has some overshoot-easing going on, and also it slowly reveals the second word.
SO there are 13 (or 12) text screens in this ad:
1. FUCK YOU BALTIMORE!
2. YOU CAN KISS MY ASS!
3. SHOVE IT UP YOUR UGLY ASS!
4. SHOVE IT UP YOUR UGLY ASS! (repeated)
5. WE'LL FUCK HER!
6. THAT'S RIGHT!
7. WE'LL FUCK YOUR WIFE!
8. HOME OF CHALLENGE PISSING
9. DON'T FUCK WITH US
This first "GUARANTEED!" comes between "YOU CAN KISS MY ASS" and "SHOVE IT UP YOUR UGLY ASS"
This one does a perspective rotate while moving down from the top.
So, the 14 (or 13, if you don't count the repeated "SHOVE IT UP YOUR UGLY ASS") text screens:
1. FUCK YOU BALTIMORE!
2. YOU CAN KISS MY ASS!
3. GUARANTEED! (#1)
4. SHOVE IT UP YOUR UGLY ASS!
5. SHOVE IT UP YOUR UGLY ASS! (repeated)
6. WE'LL FUCK HER!
7. THAT'S RIGHT!
and as for text effects, the different ones used are:
1. star wars crawl+rotate+zoom
2. newspaper spin
3. zoom out
4. wobble
5. slide in (up or at an angle)
6. shear-unrotate
7. scroll up+easing+reveal second word
8. perspective rotate in place
9. perspective rotate+slide
so with ONE EXCEPTION I think this animation system is just animating 2D screens in 3D space. (Nearly) every effect here is basically just moving a partially transparent texture around a simple 3D space.
They may have rendered out "FUCK" revealing itself into "FUCK OFF" as a video, then imported that as a 2D animation to display on the scroll-up-with-easing transition.
alternatively they could have a crop window on the animation. if they made that animate over time, starting with only showing the left side of the "FUCK OFF" panel, it'd be like the second word was revealed.
I don't think it's a text animation. Like, you might expect that a text-oriented animation system would let you put up text and chance it mid animation, but... it probably wouldn't cut off partial letters.
