Advertising seems related to this one: https://twitter.com/yungdeleuze/status/1035170930849267713 …
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Replying to @simpolism @yungdeleuze
Spending is driven by desire. Advertising is desire-production. Advertising is not the exclusive desire-producer, it must compete with other sources.
1 reply 2 retweets 8 likes -
Replying to @simpolism @yungdeleuze
Ways to produce desire: - mimesis - match product with existing unmet need - ???
1 reply 1 retweet 3 likes -
Replying to @simpolism @yungdeleuze
Contemporary advertising focuses on mimesis. Yet with our firehose of lifestyle data, why are we still so bad at meeting consumers' [social-emotional] needs?
1 reply 1 retweet 2 likes -
Replying to @simpolism @yungdeleuze
The firehouse hasn't been running very long, we are still in the infancy stages of data driven consumer/product optimization. Also we are in a very transitory state culturally, slowly capitulating to the new hyper mimetic model.
2 replies 0 retweets 3 likes -
Replying to @FluidFluxation @yungdeleuze
Can this present-day hyper-mimetic cultural model last, or is it a liminal state?
1 reply 0 retweets 1 like
Will 🗣️ 🌐 Retweeted Will 🗣️ 🌐
It will be built up, torn down, and rebuilt untold times over. We will become much better lab rats for the mimetic games we want to play and simulations we want to run.https://twitter.com/FluidFluxation/status/1035177318019465218 …
Will 🗣️ 🌐 added,
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