Advertising seems related to this one: https://twitter.com/yungdeleuze/status/1035170930849267713 …
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Replying to @simpolism @yungdeleuze
Spending is driven by desire. Advertising is desire-production. Advertising is not the exclusive desire-producer, it must compete with other sources.
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Replying to @simpolism @yungdeleuze
Ways to produce desire: - mimesis - match product with existing unmet need - ???
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Replying to @simpolism @yungdeleuze
Contemporary advertising focuses on mimesis. Yet with our firehose of lifestyle data, why are we still so bad at meeting consumers' [social-emotional] needs?
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Replying to @simpolism @yungdeleuze
The firehouse hasn't been running very long, we are still in the infancy stages of data driven consumer/product optimization. Also we are in a very transitory state culturally, slowly capitulating to the new hyper mimetic model.
2 replies 0 retweets 3 likes
I expect we will become both far more molded by, and more adaptive/modular with, our mimetic influences and frameworks. Google ad trends recommending me a product for months after I purchase it speaks volumes to how bad the system is.
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