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FilmCritHULK's profile
Film Crit Hulk
Film Crit Hulk
Film Crit Hulk
@FilmCritHULK

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Film Crit Hulk

@FilmCritHULK

Writing essays! Patreoning. Bylines at Polygon. Observer. Vulture. Verge. EW. New Yorker. Playboy. Thrilllist. Contact: filmcrithulk@gmail.com

Avengers HQ
patreon.com/filmcrithulk
Joined May 2010

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    Film Crit Hulk‏ @FilmCritHULK 2 Apr 2018

    BIG ASS THREAD. I'm of the mind that certain words have a lot of meaning, both intended and unintended. I want to talk about the Tech's world's love of "Disruption."

    4:04 PM - 2 Apr 2018
    • 166 Retweets
    • 405 Likes
    • Uriel لولا لولا internet homegirl Paul Deane Erinn O'Dear Gray Goo G'joob githyanki u.x.o. 44 Sam Morgan
    6 replies 166 retweets 405 likes
      1. New conversation
      2. Film Crit Hulk‏ @FilmCritHULK 2 Apr 2018

        The concept of disruptive innovation is actually pretty simple: enter any given marketplace by creating a new technology that completely shakes up the given model and create a new model.

        2 replies 5 retweets 52 likes
        Show this thread
      3. Film Crit Hulk‏ @FilmCritHULK 2 Apr 2018

        The tech world has come to worship this disruption for obvious reason: it's the quickest way to get rich fast. It's the way to hurt your competition. It''s the fastest path to empire. And most of all, it's the best way to get attention from venture capitalists for your series A.

        2 replies 7 retweets 64 likes
        Show this thread
      4. Film Crit Hulk‏ @FilmCritHULK 2 Apr 2018

        The problems of disruption are also obvious. Because if disruption is the goal, no one really thinks about the validity of the new thing they create, they just care that it breaks the old thing. It has all the constructive nuance of a wrecking ball.

        4 replies 21 retweets 118 likes
        Show this thread
      5. Film Crit Hulk‏ @FilmCritHULK 2 Apr 2018

        And that's the problem. Because i don't care about the "success" of disruption. The real thing that matters, when we look at what tech companies have been doing the last ten years, is the effect on our lives and the world.

        1 reply 3 retweets 78 likes
        Show this thread
      6. Film Crit Hulk‏ @FilmCritHULK 2 Apr 2018

        Let's start simple. I fucking love my iphone. We will look back at these kinds of smart phones as probably the most important, life-changing invention of the era. I can reach the whole world in infinite ways with the touch of a button.

        1 reply 3 retweets 56 likes
        Show this thread
      7. Film Crit Hulk‏ @FilmCritHULK 2 Apr 2018

        The problem is that it is also designed to reach me no matter how much I would prefer it not to... See when I work, I need to, you know, focus.

        1 reply 2 retweets 54 likes
        Show this thread
      8. Film Crit Hulk‏ @FilmCritHULK 2 Apr 2018

        As a result, I literally have to put my phone in a different room. For there is literally nothing more difficult than trying to write a scene or an argument and being on a train of thought something being like HEY ANSWER / NOTICE / THINK ABOUT THIS OTHER THING.

        1 reply 4 retweets 57 likes
        Show this thread
      9. Film Crit Hulk‏ @FilmCritHULK 2 Apr 2018

        But that's exactly what the phone, and everything within it, wants. Their success is directly measured by my level of engagement. Facebook, twitter, netflix, everything is literally about maximum usage.

        1 reply 4 retweets 60 likes
        Show this thread
      10. Film Crit Hulk‏ @FilmCritHULK 2 Apr 2018

        And so we have been sold is a "a life of constant disruption," because that's how we stay most engaged. We live in a notification culture. An auto-play culture. We are told it is best for us because of convenience. When really it is best for them.

        1 reply 6 retweets 86 likes
        Show this thread
      11. Film Crit Hulk‏ @FilmCritHULK 2 Apr 2018

        "But-but-but it gives you the option to switch them off!" And that's right, but the amount of fucking work i have to put in to do that is grotesque. And often labyrinthian. Navigating it is it's own disruption.

        3 replies 5 retweets 65 likes
        Show this thread
      12. Film Crit Hulk‏ @FilmCritHULK 2 Apr 2018

        And the fact that I constantly have to re-do them with every fucking god dam update of every little thing is very much on fucking purpose.

        1 reply 3 retweets 61 likes
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      13. Film Crit Hulk‏ @FilmCritHULK 2 Apr 2018

        There is no "ease" here because it's 100% not the option they want me to do. They want me engaged. Instagram keeps a shiny red bothersome notification TO TELL YOU YOUR NOTIFICATIONS ARE OFF AND NOPE THAT SHOULDN'T BE THE CASE.

        1 reply 3 retweets 73 likes
        Show this thread
      14. Film Crit Hulk‏ @FilmCritHULK 2 Apr 2018

        Please understand, I'm not a technophobe. This isn't about "kids today!" or being able to adapt. The adapting is easy. All of this has a clear and easy purpose. But there is also a clear stark reality as a result:

        1 reply 3 retweets 54 likes
        Show this thread
      15. Film Crit Hulk‏ @FilmCritHULK 2 Apr 2018

        If i lived the way apple google and facebook etc. really wanted me to live, I would never, ever, ever be able to do my job or completely focus at a given time. And neither would you. This is inescapably true.

        1 reply 17 retweets 120 likes
        Show this thread
      16. Film Crit Hulk‏ @FilmCritHULK 2 Apr 2018

        Never for one second for get that these companies genuinely don't care about the quality of life, or well-being. It's all lip-service. They just want you to have an engaged life. There's a reason zuckerberg's answer is always "more facebook / better algorithm."

        1 reply 10 retweets 99 likes
        Show this thread
      17. Film Crit Hulk‏ @FilmCritHULK 2 Apr 2018

        So while tech always talks about "disruption" in terms of marketplace, it seems like only now they are being forced to freaking think about is the effect on how it disrupts humanity.

        1 reply 4 retweets 65 likes
        Show this thread
      18. Film Crit Hulk‏ @FilmCritHULK 2 Apr 2018

        It's like "congrats zuck! back when you were talking all about how proud of disruption you were, you really nailed it and disrupted democracy itself! You're a maverick aren't ya!"

        1 reply 4 retweets 58 likes
        Show this thread
      19. Film Crit Hulk‏ @FilmCritHULK 2 Apr 2018

        From empowering harassers to swinging elections, it's an afterthought that they absolutely 100% do not want to deal with, especially coming from their specific brand of libertarian tech bro thinking. They'd rather just keep encroaching.

        1 reply 8 retweets 100 likes
        Show this thread
      20. Film Crit Hulk‏ @FilmCritHULK 2 Apr 2018

        Take the simple version of what twitter has been doing. They realized Twitter wasn't growing as fast recently and people weren't following new people. Their solution?

        1 reply 3 retweets 47 likes
        Show this thread
      21. Film Crit Hulk‏ @FilmCritHULK 2 Apr 2018

        Show you tweets that other people have liked / people who you do not follow. So that you will click on the new people and follow them and drive more engagement... This is 100% immoral to me.

        1 reply 4 retweets 75 likes
        Show this thread
      22. Film Crit Hulk‏ @FilmCritHULK 2 Apr 2018

        It is putting things / people you categorically do not want to see, directly in front of you. It is direct encroachment. And it is double unconscionable not to have an option to say "don't do this." Instead you simply get to say "I dont like this tweet."

        1 reply 3 retweets 71 likes
        Show this thread
      23. Film Crit Hulk‏ @FilmCritHULK 2 Apr 2018

        Which is actually a general blanket statement that ties into their algorithm that doesn't stop the encroaching tweets, but punish you by putting less of the people you love into your feed. Meaning? it is directly forcing your hand / acceptance of the feature.

        1 reply 3 retweets 53 likes
        Show this thread
      24. Film Crit Hulk‏ @FilmCritHULK 2 Apr 2018

        This is all on purpose. They need you to accept the changes / notifications / disruption. Again, there's a reason settings re-set with every update. There's a reason they want me to take phone calls on my fucking computer (for me, a sin against nature).

        1 reply 2 retweets 57 likes
        Show this thread
      25. Film Crit Hulk‏ @FilmCritHULK 2 Apr 2018

        And they make a pile of work for you to change it to give the illusion of choice, when really, it would be mighty kind if you just slowly get used to the life of constant disruption.

        1 reply 2 retweets 45 likes
        Show this thread
      26. Film Crit Hulk‏ @FilmCritHULK 2 Apr 2018

        Then what's funny is how people who attack the notion of disruption are largely regarded as luddites. Which I get. But I'm not having an argument of how switching from coal to solar is unfair to workers. I'm talking about intended purpose & effect.

        2 replies 5 retweets 52 likes
        Show this thread
      27. Film Crit Hulk‏ @FilmCritHULK 2 Apr 2018

        Because the intention of disruption is dogshit and the result has got us catatonic. This feeling and effect of constant disruption is talked about beautifully in the book "present shock" because the horrifying effect is constant dissonance.

        1 reply 4 retweets 62 likes
        Show this thread
      28. Film Crit Hulk‏ @FilmCritHULK 2 Apr 2018

        We know this. We know how paralyzing the news is now when 9 horrible stories can hit as once and we barely have space to process them. We KNOW it's bad.

        1 reply 3 retweets 54 likes
        Show this thread
      29. Film Crit Hulk‏ @FilmCritHULK 2 Apr 2018

        So the simplest question remains: why are we still choosing all this? We know the tech bros ain't gonna change. But for us, it's a part humanity's monstrous appetite for convenience, along with the inconvenience of doing the work to stop it. But then there's the deeper reason...

        1 reply 5 retweets 52 likes
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      30. Film Crit Hulk‏ @FilmCritHULK 2 Apr 2018

        Anyone who goes to take a poop without their phone these days will suddenly realize the shocking reality of not being engaged and just having to sit and think.

        3 replies 7 retweets 65 likes
        Show this thread
      31. Film Crit Hulk‏ @FilmCritHULK 2 Apr 2018

        Sure we sometimes had magazines, but it's a simple action we have had to do so many times before with the stark change now staring us in the face. It is the terror of being alone with our own thoughts.

        2 replies 5 retweets 55 likes
        Show this thread
      32. Show replies

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