And if anybody utters the words "transmedia experience" in your vicinity, seize that person, lock them in a box, and bury the box under ten feet of concrete.
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That shit hit games especially hard in the early 2010s. Always felt kind of like someone trying to build a 3,000 piece Lego set by putting all the pieces together at once.
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Also step 1: don’t hire Alex Kurtzman
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AKA the shared universe abortionist
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Everyone wants to be Marvel but nobody wants to make Iron Man
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AND TO THAT, THE TRUTH IS THAT MAKING A MOVIE THAT GOOD IS REALLY HARD. BUT YOU DON'T GET THERE WITHOUT DOING IT. SO DON'T CALL YOUR SHOT.
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make one iron man and one incredible hulk, the marvel dialectic method
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That sounds hard. Any way to skip to the end and have a mountain of money?
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Step two: hire unknown, promising actors so that the great old ones aren't wasting their talent with your movies every year until they die
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*cough* fantastic beasts and where to find them *cough*
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