Engineering Science has the same problem with: stress, strain, power, energy, etc. Technical terms with similar common-use meanings.
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On the one hand it's nice to make it understandable to the layperson. On the other hand they think they understand when they actually don't.
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The problem is, clinics don't scare people. That's where you get the nice little checkups. Call it DENTAL or HOSPITAL DEPRESSION. Scary!
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It should be called "Watch Melancholia and then tell me this s#!* is a joke."
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