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FilmCritHULK's profile
Film Crit Hulk
Film Crit Hulk
Film Crit Hulk
@FilmCritHULK

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Film Crit Hulk

@FilmCritHULK

Writing essays! Patreoning. Bylines at Polygon. Observer. Vulture. Verge. EW. New Yorker. Playboy. Thrilllist. Contact: filmcrithulk@gmail.com

Avengers HQ
patreon.com/filmcrithulk
Joined May 2010

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    1. Film Crit Hulk‏ @FilmCritHULK Mar 28

      The new Spotify UI is an all-timer piece of shit. Jaw is on the fucking floor.

      19 replies 14 retweets 195 likes
      Show this thread
    2. Film Crit Hulk‏ @FilmCritHULK Mar 28

      Potentially dumb q, but are any good online communities to talk about this stuff? Whenever I talk about this shit on twitter I feel like most people don't understand the (deserving) rage so it feels like a bad space for it.

      12 replies 0 retweets 97 likes
      Show this thread
    3. Film Crit Hulk‏ @FilmCritHULK Mar 28

      BTW - for everyone who doesn't understand why this stuff is a big deal. Basically all apps use various measurements of usage / retention / time spent, etc. The people who run these apps want those numbers to go up. The obvious problem? This is a simplification but...

      1 reply 7 retweets 76 likes
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    4. Film Crit Hulk‏ @FilmCritHULK Mar 28

      UI depts basically figured out that if you make the app / program more labyrinthian / require more button pushing, then- you effectively make the user INSTANTLY spend more time in the app, but it's artificial time. Pure navigation cost and not actual enjoyment. Bad, right?

      6 replies 19 retweets 147 likes
      Show this thread
    5. Xavier Amatriain‏Verified account @xamat Mar 28
      Replying to @FilmCritHULK

      I dislike the UI too, but this is a pretty naive take. That is not how usage is measured in most media tech companies I know, and I would bet that Spotify's success metric is aligned with "listening time", not browsing time.

      2 replies 0 retweets 1 like
    6. Film Crit Hulk‏ @FilmCritHULK Mar 28
      Replying to @xamat

      I genuinely cant say anything for certain, of course. Im just reflecting what a selection of UI designers have told me time and time again. Like some that spoke up to this thread. If you have had different approach, it seems a lovely reflection of you and i mean that.

      1 reply 0 retweets 1 like
    7. Film Crit Hulk‏ @FilmCritHULK Mar 28
      Replying to @FilmCritHULK @xamat

      But also trust me when ive say that even at places like netflix the stats get manipulated six ways from sunday- mostly from internal politics and pressure. :/

      1 reply 0 retweets 0 likes
    8. Xavier Amatriain‏Verified account @xamat Mar 28
      Replying to @FilmCritHULK

      Look at my bio. I worked at Netflix. With all due respect, I don't think you know what you're talking about.

      2 replies 0 retweets 2 likes
      Film Crit Hulk‏ @FilmCritHULK Mar 28
      Replying to @xamat

      Thats literally why I said it. Im talking about how marketing depts manipulate your hard work

      9:05 PM - 28 Mar 2021
      1 reply 0 retweets 0 likes
        1. New conversation
        2. Film Crit Hulk‏ @FilmCritHULK Mar 28
          Replying to @FilmCritHULK @xamat

          And to be clear, I fully acknowledge I may have no idea what I'm talking about. I'm just reflecting experiences and also the frustrating experiences from other designers that have been conveyed to me. There's a chance these could all be intensely different experiences.

          1 reply 0 retweets 0 likes
        3. Xavier Amatriain‏Verified account @xamat Mar 28
          Replying to @FilmCritHULK

          Fwiw, Netflix has written extensively about how we conducted tests (see e.g. https://link.medium.com/E8XczWJM0eb ). I think I might have written about it myself. Clearly, we were not optimizing "time on site" to your point

          0 replies 0 retweets 1 like
        4. End of conversation

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