"But but but please tell me it's good for consumers?" Sorry, it just means your favorite shows are going to get cancelled more and for less good reasons. Also movies don't make economic sense for streamers soooooooo not looking great on that front either.
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Who is this ultimately good for? The answer, like most late stage capitalist developments, is always just the major streaming companies and that's it. So it may just seem like numbers reporting, but it's part of the ever-widening, horrifying jaw of the haves and have nots. END
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Film Crit Hulk Retweeted Smēgols "Cameron" McGurkleburp
This is really important thing to add! The whole thing is it's not true. HBO will tell you that taking great shows past a couple seasons can ABSOLUTELY bring in new subs, in fact, it's the best way to do just that.https://twitter.com/SweetCammyMac/status/1354827525722140673 …
Film Crit Hulk added,
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Look at the ratings below for Game of thrones. The ratings for breaking bad got bigger with every season. It is absolutely CRITICAL for your business. So why isn't NETFLIX realizing that?https://watchersonthewall.com/game-thrones-breaks-new-viewership-record-season-8s-winterfell/ …
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The simple reason is because they haven't had a GREAT show yet that scaled up (outside of bojack, that went 6). It's mostly the mix of bad creative models and constantly misunderstanding their own data because they look at it from tech perspective over creative.
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I swear every time I see Netflix talk about their data it's like the scene in THE JERK where the gunman is shooting at Steve Martin and hitting the cans and he's like "He hates these cans!" No, people don't "prefer" two seasons of slapdash TV that peters out quick.
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What they love and have always loved, is living within the world of a show and inviting the characters into their home. This drives admiration, success, brand loyalty, and all the things that made so many cable channels a destination in the first place.
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Which is also why I don't talk about the business side a lot. Because the essential core of any business model still comes down to quality of product. Which is why I virtually spend all my time talking about the ways we can maybe kinda sorta hopefully make better media. Anyway.
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For convenience, I ended up putting this in essay form so it was easier to read and expanding on some points. Thanks!https://www.patreon.com/posts/46804164
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Replying to @FilmCritHULK
Excellent point about data driving everything, but said data often being grossly misinterpreted. The funny part is how often consumers will upend data. Look at all the money Apple spent on initial wave of big-name streaming content, only for their breakout hit to be Ted Lasso.
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The lesson is always "make good stuff" and people will be like "oh shit this is good" and watch more.
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Replying to @FilmCritHULK
Exactly. Another example is that data always leads to super broad generalizations about genres, i.e. "well, no one is into period pieces these days." But that's never really contextualized properly, so then all of a sudden it's like "how strange, period pieces are back?"
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