I understand some of what I'm saying is generalization and there's a lot of little finicky points in this. There are people are genuine damn experts in all of it (and fighting accordingly). But this is absolutely the broad strokes of what is happening.
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What's hilarious is the studios would have LOVED to have this years ago because it meant they wouldn't have to have shared backend, etc. But now we're undoing basically everything those artists and unions fought for.
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"But but but please tell me it's good for consumers?" Sorry, it just means your favorite shows are going to get cancelled more and for less good reasons. Also movies don't make economic sense for streamers soooooooo not looking great on that front either.
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Who is this ultimately good for? The answer, like most late stage capitalist developments, is always just the major streaming companies and that's it. So it may just seem like numbers reporting, but it's part of the ever-widening, horrifying jaw of the haves and have nots. END
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Film Crit Hulk Retweeted Smēgols "Cameron" McGurkleburp
This is really important thing to add! The whole thing is it's not true. HBO will tell you that taking great shows past a couple seasons can ABSOLUTELY bring in new subs, in fact, it's the best way to do just that.https://twitter.com/SweetCammyMac/status/1354827525722140673 …
Film Crit Hulk added,
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Look at the ratings below for Game of thrones. The ratings for breaking bad got bigger with every season. It is absolutely CRITICAL for your business. So why isn't NETFLIX realizing that?https://watchersonthewall.com/game-thrones-breaks-new-viewership-record-season-8s-winterfell/ …
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The simple reason is because they haven't had a GREAT show yet that scaled up (outside of bojack, that went 6). It's mostly the mix of bad creative models and constantly misunderstanding their own data because they look at it from tech perspective over creative.
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I swear every time I see Netflix talk about their data it's like the scene in THE JERK where the gunman is shooting at Steve Martin and hitting the cans and he's like "He hates these cans!" No, people don't "prefer" two seasons of slapdash TV that peters out quick.
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What they love and have always loved, is living within the world of a show and inviting the characters into their home. This drives admiration, success, brand loyalty, and all the things that made so many cable channels a destination in the first place.
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Replying to @FilmCritHULK
I don't understand how they get that with some shows (Bojack, Stranger Things) and not others. Maybe something to do with licensing?
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Netflix's creative side is sort of a grab bag of independent approaches, very little overall philosophy. Some execs there are AMAZING. Like seriously. Some... well I honestly dont get why they went into TV.
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Replying to @FilmCritHULK
Ahhhh, that makes sense. With the giant amount of shows and movies they're funding, it's inevitable that it's an uneven process over a company of that size.
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