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FilmCritHULK's profile
Film Crit Hulk
Film Crit Hulk
Film Crit Hulk
@FilmCritHULK

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Film Crit Hulk

@FilmCritHULK

Writing essays! Patreoning. Bylines at Polygon. Observer. Vulture. Verge. EW. New Yorker. Playboy. Thrilllist. Contact: filmcrithulk@gmail.com

Avengers HQ
patreon.com/filmcrithulk
Joined May 2010

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    1. Film Crit Hulk‏ @FilmCritHULK Jan 28

      Point is this: the nielsens were a wonky system for a million reasons I don't have time to get into (I mean, the studios were the ones paying them soooo) but having an even semi-democratic reporting system on artistic success was critical. Same goes for box office.

      2 replies 4 retweets 160 likes
      Show this thread
    2. Film Crit Hulk‏ @FilmCritHULK Jan 28

      Because it provides the single most important factor of leverage for artists and unions to find some stake in their own success.

      1 reply 4 retweets 121 likes
      Show this thread
    3. Film Crit Hulk‏ @FilmCritHULK Jan 28

      But in a world where everything is turning to streaming and subscription models, the company cash flow now has nothing to do with your given success, so they paint you one way or the other to help their $$$ side.

      2 replies 5 retweets 125 likes
      Show this thread
    4. Film Crit Hulk‏ @FilmCritHULK Jan 28

      I understand some of what I'm saying is generalization and there's a lot of little finicky points in this. There are people are genuine damn experts in all of it (and fighting accordingly). But this is absolutely the broad strokes of what is happening.

      1 reply 2 retweets 121 likes
      Show this thread
    5. Film Crit Hulk‏ @FilmCritHULK Jan 28

      What's hilarious is the studios would have LOVED to have this years ago because it meant they wouldn't have to have shared backend, etc. But now we're undoing basically everything those artists and unions fought for.

      4 replies 4 retweets 137 likes
      Show this thread
    6. Film Crit Hulk‏ @FilmCritHULK Jan 28

      "But but but please tell me it's good for consumers?" Sorry, it just means your favorite shows are going to get cancelled more and for less good reasons. Also movies don't make economic sense for streamers soooooooo not looking great on that front either.

      3 replies 20 retweets 217 likes
      Show this thread
    7. Film Crit Hulk‏ @FilmCritHULK Jan 28

      Who is this ultimately good for? The answer, like most late stage capitalist developments, is always just the major streaming companies and that's it. So it may just seem like numbers reporting, but it's part of the ever-widening, horrifying jaw of the haves and have nots. END

      6 replies 11 retweets 225 likes
      Show this thread
    8. Film Crit Hulk‏ @FilmCritHULK Jan 28

      Film Crit Hulk Retweeted Smēgols "Cameron" McGurkleburp

      This is really important thing to add! The whole thing is it's not true. HBO will tell you that taking great shows past a couple seasons can ABSOLUTELY bring in new subs, in fact, it's the best way to do just that.https://twitter.com/SweetCammyMac/status/1354827525722140673 …

      Film Crit Hulk added,

      Smēgols "Cameron" McGurkleburp @SweetCammyMac
      Replying to @FilmCritHULK
      I recently read that streaming services (maybe just Netflix?) don't want a show to go for more than 2 seasons, because anything after that doesn't help bring in new subscribers. So there's that, possibly, as well.
      2 replies 21 retweets 163 likes
      Show this thread
    9. Film Crit Hulk‏ @FilmCritHULK Jan 28

      Look at the ratings below for Game of thrones. The ratings for breaking bad got bigger with every season. It is absolutely CRITICAL for your business. So why isn't NETFLIX realizing that?https://watchersonthewall.com/game-thrones-breaks-new-viewership-record-season-8s-winterfell/ …

      3 replies 7 retweets 120 likes
      Show this thread
    10. Film Crit Hulk‏ @FilmCritHULK Jan 28

      The simple reason is because they haven't had a GREAT show yet that scaled up (outside of bojack, that went 6). It's mostly the mix of bad creative models and constantly misunderstanding their own data because they look at it from tech perspective over creative.

      7 replies 8 retweets 157 likes
      Show this thread
      Film Crit Hulk‏ @FilmCritHULK Jan 28

      I swear every time I see Netflix talk about their data it's like the scene in THE JERK where the gunman is shooting at Steve Martin and hitting the cans and he's like "He hates these cans!" No, people don't "prefer" two seasons of slapdash TV that peters out quick.

      8:35 AM - 28 Jan 2021
      • 20 Retweets
      • 191 Likes
      • Captain Soupy Matteo Rivosecchi boyo theseUpwardSparks That One Guy ✨ Ceinwen Langley ✨ William Thiago Troy Peterson
      5 replies 20 retweets 191 likes
        1. New conversation
        2. Film Crit Hulk‏ @FilmCritHULK Jan 28

          What they love and have always loved, is living within the world of a show and inviting the characters into their home. This drives admiration, success, brand loyalty, and all the things that made so many cable channels a destination in the first place.

          11 replies 6 retweets 160 likes
          Show this thread
        3. Film Crit Hulk‏ @FilmCritHULK Jan 28

          Which is also why I don't talk about the business side a lot. Because the essential core of any business model still comes down to quality of product. Which is why I virtually spend all my time talking about the ways we can maybe kinda sorta hopefully make better media. Anyway.

          7 replies 3 retweets 111 likes
          Show this thread
        4. Film Crit Hulk‏ @FilmCritHULK Jan 28

          For convenience, I ended up putting this in essay form so it was easier to read and expanding on some points. Thanks!https://www.patreon.com/posts/46804164 

          3 replies 20 retweets 86 likes
          Show this thread
        5. End of conversation
        1. mezuera  💉 💉‏ @mezuera Jan 28
          Replying to @FilmCritHULK

          You'd think they'd have noticed all those people watching The Office and Friends start to finish, even viewers that were too young to have a nostalgic attachment.

          0 replies 0 retweets 1 like
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        1. New conversation
        2. William Bibbiani‏Verified account @WilliamBibbiani Jan 28
          Replying to @FilmCritHULK

          The case I think of every time talk turns to streaming services, especially the vertically integrated services run by studios to distribute their own films and shows, is the Bones lawsuit, where the producers successfully sued Fox for self-dealing.https://www.hollywoodreporter.com/thr-esq/fox-rocked-by-179-million-bones-ruling-lying-cheating-reprehensible-studio-fraud-1190346 …

          1 reply 0 retweets 3 likes
        3. William Bibbiani‏Verified account @WilliamBibbiani Jan 28
          Replying to @WilliamBibbiani @FilmCritHULK

          (In a nutshell, BONES was worth a lot of money but Fox put it on their own service, Hulu, instead of seeking out the highest profit margin, effectively screwing over everyone on the show with a back end deal. So the producers sued, rightfully so, and it paid off.)

          0 replies 0 retweets 5 likes
        4. End of conversation
        1. New conversation
        2. Thane Economou‏ @ThaneEconomou Jan 28
          Replying to @FilmCritHULK

          Read a recent interview with Greg Daniels, where the Netflix execs were explaining how their data is better than network notes - then Daniels countered that The Office was still their top show and it was made at a network.

          1 reply 0 retweets 9 likes
        3. Film Crit Hulk‏ @FilmCritHULK Jan 28
          Replying to @ThaneEconomou

          I have so many horror stories.

          1 reply 1 retweet 1 like
        4. Show replies
        1. New conversation
        2. AJ Berna‏ @ajberna Jan 28
          Replying to @FilmCritHULK

          At an industry talk I was at, one showrunner said Netflix told them they had to have a really big moment halfway through episode 3 because people watch 2 and a half episodes on average. As far as I know, never considered most people were watching Two or three episodes.

          1 reply 0 retweets 2 likes
        3. Film Crit Hulk‏ @FilmCritHULK Jan 28
          Replying to @ajberna

          And to put in the obvious, putting someone big moment in the middle of ep 3 isn't going to save their disinterest in your show.

          1 reply 0 retweets 0 likes
        4. Show replies

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