They're cancelling hit and even modest hit shows the second new contract negotiations come up. Some of this has to do with their creative philosophy (or the lack), but they're moving onto other cheaper artists / whatever fresh new thing.
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This is really important thing to add! The whole thing is it's not true. HBO will tell you that taking great shows past a couple seasons can ABSOLUTELY bring in new subs, in fact, it's the best way to do just that.https://twitter.com/SweetCammyMac/status/1354827525722140673 …
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Look at the ratings below for Game of thrones. The ratings for breaking bad got bigger with every season. It is absolutely CRITICAL for your business. So why isn't NETFLIX realizing that?https://watchersonthewall.com/game-thrones-breaks-new-viewership-record-season-8s-winterfell/ …
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The simple reason is because they haven't had a GREAT show yet that scaled up (outside of bojack, that went 6). It's mostly the mix of bad creative models and constantly misunderstanding their own data because they look at it from tech perspective over creative.
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I swear every time I see Netflix talk about their data it's like the scene in THE JERK where the gunman is shooting at Steve Martin and hitting the cans and he's like "He hates these cans!" No, people don't "prefer" two seasons of slapdash TV that peters out quick.
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What they love and have always loved, is living within the world of a show and inviting the characters into their home. This drives admiration, success, brand loyalty, and all the things that made so many cable channels a destination in the first place.
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Which is also why I don't talk about the business side a lot. Because the essential core of any business model still comes down to quality of product. Which is why I virtually spend all my time talking about the ways we can maybe kinda sorta hopefully make better media. Anyway.
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For convenience, I ended up putting this in essay form so it was easier to read and expanding on some points. Thanks!https://www.patreon.com/posts/46804164
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what’s also interesting is that the numbers being reported just seem so insane and don’t pass the laugh test *and yet* because we’ve been locked in our homes for a year with nothing to do, such huge numbers could be argued to have some legitimacy.
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That's the thing that boggles my mind, right? Like the ability to put something on the front page of netflix is the biggest no cost marketing coup in history. One button, click, you watch. No barriers. But I swear that's also the thing that makes passive watch / exit just as easy
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Random question: why can’t unions force streamers to create a system that provides raw viewer data on shows (how many watched for how long) to the unions or a third party similar to Nielsen?
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