Skip to content
  • Home Home Home, current page.
  • Moments Moments Moments, current page.

Saved searches

  • Remove
  • In this conversation
    Verified accountProtected Tweets @
Suggested users
  • Verified accountProtected Tweets @
  • Verified accountProtected Tweets @
  • Language: English
    • Bahasa Indonesia
    • Bahasa Melayu
    • Català
    • Čeština
    • Dansk
    • Deutsch
    • English UK
    • Español
    • Filipino
    • Français
    • Hrvatski
    • Italiano
    • Magyar
    • Nederlands
    • Norsk
    • Polski
    • Português
    • Română
    • Slovenčina
    • Suomi
    • Svenska
    • Tiếng Việt
    • Türkçe
    • Ελληνικά
    • Български език
    • Русский
    • Српски
    • Українська мова
    • עִבְרִית
    • العربية
    • فارسی
    • मराठी
    • हिन्दी
    • বাংলা
    • ગુજરાતી
    • தமிழ்
    • ಕನ್ನಡ
    • ภาษาไทย
    • 한국어
    • 日本語
    • 简体中文
    • 繁體中文
  • Have an account? Log in
    Have an account?
    · Forgot password?

    New to Twitter?
    Sign up
FilmCritHULK's profile
Film Crit Hulk
Film Crit Hulk
Film Crit Hulk
@FilmCritHULK

Tweets

Film Crit Hulk

@FilmCritHULK

Writing essays! Patreoning. Bylines at Polygon. Observer. Vulture. Verge. EW. New Yorker. Playboy. Thrilllist. Contact: filmcrithulk@gmail.com

Avengers HQ
patreon.com/filmcrithulk
Joined May 2010

Tweets

  • © 2021 Twitter
  • About
  • Help Center
  • Terms
  • Privacy policy
  • Cookies
  • Ads info
Dismiss
Previous
Next

Go to a person's profile

Saved searches

  • Remove
  • In this conversation
    Verified accountProtected Tweets @
Suggested users
  • Verified accountProtected Tweets @
  • Verified accountProtected Tweets @

Promote this Tweet

Block

  • Tweet with a location

    You can add location information to your Tweets, such as your city or precise location, from the web and via third-party applications. You always have the option to delete your Tweet location history. Learn more

    Your lists

    Create a new list


    Under 100 characters, optional

    Privacy

    Copy link to Tweet

    Embed this Tweet

    Embed this Video

    Add this Tweet to your website by copying the code below. Learn more

    Add this video to your website by copying the code below. Learn more

    Hmm, there was a problem reaching the server.

    By embedding Twitter content in your website or app, you are agreeing to the Twitter Developer Agreement and Developer Policy.

    Preview

    Why you're seeing this ad

    Log in to Twitter

    · Forgot password?
    Don't have an account? Sign up »

    Sign up for Twitter

    Not on Twitter? Sign up, tune into the things you care about, and get updates as they happen.

    Sign up
    Have an account? Log in »

    Two-way (sending and receiving) short codes:

    Country Code For customers of
    United States 40404 (any)
    Canada 21212 (any)
    United Kingdom 86444 Vodafone, Orange, 3, O2
    Brazil 40404 Nextel, TIM
    Haiti 40404 Digicel, Voila
    Ireland 51210 Vodafone, O2
    India 53000 Bharti Airtel, Videocon, Reliance
    Indonesia 89887 AXIS, 3, Telkomsel, Indosat, XL Axiata
    Italy 4880804 Wind
    3424486444 Vodafone
    » See SMS short codes for other countries

    Confirmation

     

    Welcome home!

    This timeline is where you’ll spend most of your time, getting instant updates about what matters to you.

    Tweets not working for you?

    Hover over the profile pic and click the Following button to unfollow any account.

    Say a lot with a little

    When you see a Tweet you love, tap the heart — it lets the person who wrote it know you shared the love.

    Spread the word

    The fastest way to share someone else’s Tweet with your followers is with a Retweet. Tap the icon to send it instantly.

    Join the conversation

    Add your thoughts about any Tweet with a Reply. Find a topic you’re passionate about, and jump right in.

    Learn the latest

    Get instant insight into what people are talking about now.

    Get more of what you love

    Follow more accounts to get instant updates about topics you care about.

    Find what's happening

    See the latest conversations about any topic instantly.

    Never miss a Moment

    Catch up instantly on the best stories happening as they unfold.

    1. Film Crit Hulk‏ @FilmCritHULK Jan 28

      THREAD: Okay we HAVE to talk streaming numbers reporting because it seems like every few weeks I see some insane number floating out there and it's like "every show we have was as big as the MASH finale!" The problem is these numbers are both meaningless and damaging.

      7 replies 332 retweets 980 likes
      Show this thread
    2. Film Crit Hulk‏ @FilmCritHULK Jan 28

      First of all they're only counting the first two minutes of any watch which could mean literally 12 people watched this show and millions were like "oh god no" and turned it off. We don't know the difference because they're not telling us. Which brings us to the bigger problem.

      2 replies 13 retweets 273 likes
      Show this thread
    3. Film Crit Hulk‏ @FilmCritHULK Jan 28

      Which is that they have virtually no reason to tell us what the real numbers are. They can juke the stats internally and tell people who work on their shows the numbers are low if it behooves them (like contract incentives). Or publicly say they are high if it behooves them.

      3 replies 10 retweets 239 likes
      Show this thread
    4. Film Crit Hulk‏ @FilmCritHULK Jan 28

      Now why would they want to do either? A lot of it has to do with backend.

      1 reply 3 retweets 135 likes
      Show this thread
    5. Film Crit Hulk‏ @FilmCritHULK Jan 28

      In TV and in particular movies a lot of the above the line talent gets backend points which basically amounts to shares of profits. People think of this as only relating to box office, but the real story of Hollywood finance is in long-term sales.

      2 replies 4 retweets 153 likes
      Show this thread
    6. Film Crit Hulk‏ @FilmCritHULK Jan 28

      A TV show has ad rev or goes into syndication - a movie will get its rights sold across the world and air constantly and every time it does, it makes money and goes toward the studio profit along with back-end.

      1 reply 5 retweets 129 likes
      Show this thread
    7. Film Crit Hulk‏ @FilmCritHULK Jan 28

      Often this is small. If you have actor friends it's always funny when they get a check and are like "oh sweet 9 cents for that time I had a bit part for CSI!" But the thing I want to impart is that that money adds up.

      1 reply 4 retweets 138 likes
      Show this thread
      Film Crit Hulk‏ @FilmCritHULK Jan 28

      And it adds up to the point that it is the MAJOR source for studios financial ability to whether the ups and downs of a given box-office year. Because it's how they get consistent cash.

      7:51 AM - 28 Jan 2021
      • 3 Retweets
      • 122 Likes
      • kodiak sanders sofia ModernDinosaurAttacks 🦉 Grant Greg Machlin Your Dad Kyle "I am not a robot" Dare Christopher Zero Utopia-Sky, Alopex Kalliste Erinys
      1 reply 3 retweets 122 likes
        1. New conversation
        2. Film Crit Hulk‏ @FilmCritHULK Jan 28

          No one is talking about how JAWS is still making money (and in the blu ray year, it was A LOT of money). Just as no one was realizing 4 JILLS IN A JEEP (1944) is still making money. And these libraries are HUGE.

          1 reply 10 retweets 139 likes
          Show this thread
        3. Film Crit Hulk‏ @FilmCritHULK Jan 28

          There are thousands and thousands and thousands and thousands of bits of media out there that are still being show and making money. And it's A LOT of money.

          1 reply 3 retweets 123 likes
          Show this thread
        4. Film Crit Hulk‏ @FilmCritHULK Jan 28

          Good for studios, right? Of course. But the unions realized that a long time ago and fought so that movies / shows also has back-end points that go into the union. I cannot overstate how critical this money is to their function.

          1 reply 12 retweets 182 likes
          Show this thread
        5. Film Crit Hulk‏ @FilmCritHULK Jan 28

          It goes right to health plans, protections, workman comp, general funds, and in short, it makes a film's success a success for everyone. But now here's where we get to the streaming of all of it.

          1 reply 6 retweets 156 likes
          Show this thread
        6. Film Crit Hulk‏ @FilmCritHULK Jan 28

          In streaming, there is no back-end. Netflix is not selling your show a hundred times over. It's not putting the movie in theaters. It doesn't have to do ANY of those things. It's producing a work they solely own and exhibit forever. A closed loop.

          1 reply 14 retweets 175 likes
          Show this thread
        7. Film Crit Hulk‏ @FilmCritHULK Jan 28

          Now, this is obviously a problem for hollywood's top talent, so what it means is that prospective back-end gets negotiated up front and put into their fee (hope you have a good agent!).

          1 reply 3 retweets 139 likes
          Show this thread
        8. Film Crit Hulk‏ @FilmCritHULK Jan 28

          But the real ones suffering are the unions and smaller artists, especially ones who make sudden runaway "millions of people watching" shows. Without any backend, they're not seeing any financial part of the success they created.

          2 replies 15 retweets 183 likes
          Show this thread
        9. Film Crit Hulk‏ @FilmCritHULK Jan 28

          Which brings us to the age old wisdom of "that's fine, you get to renegotiate your new higher salary next time when the contracts up!" Only the streamers, particularly netflix, aren't doing that.

          1 reply 7 retweets 151 likes
          Show this thread
        10. Film Crit Hulk‏ @FilmCritHULK Jan 28

          They're cancelling hit and even modest hit shows the second new contract negotiations come up. Some of this has to do with their creative philosophy (or the lack), but they're moving onto other cheaper artists / whatever fresh new thing.

          2 replies 16 retweets 215 likes
          Show this thread
        11. Film Crit Hulk‏ @FilmCritHULK Jan 28

          Likewise, you can have a show that's actually a modest hit and when contract negotiations come up they can say "sorry, four people watched your show" and then underpay you even if work is actually doing really well for them.

          1 reply 3 retweets 147 likes
          Show this thread
        12. Film Crit Hulk‏ @FilmCritHULK Jan 28

          And for the big guns, it means they make up the viewer stats and can say 2 billion people watched a show and by the time they have to "pay" the artists for those 2 billion eyeballs, they're not going to.

          1 reply 3 retweets 127 likes
          Show this thread
        13. Film Crit Hulk‏ @FilmCritHULK Jan 28

          Sure, the people at the very top will be "fine," but they're also buying into their own shelf-life and diminishing the overall ability for almost all other artists to join in profit sharing (again, the no union backend is the real killer).

          1 reply 4 retweets 139 likes
          Show this thread
        14. Film Crit Hulk‏ @FilmCritHULK Jan 28

          Point is this: the nielsens were a wonky system for a million reasons I don't have time to get into (I mean, the studios were the ones paying them soooo) but having an even semi-democratic reporting system on artistic success was critical. Same goes for box office.

          2 replies 4 retweets 160 likes
          Show this thread
        15. Film Crit Hulk‏ @FilmCritHULK Jan 28

          Because it provides the single most important factor of leverage for artists and unions to find some stake in their own success.

          1 reply 4 retweets 121 likes
          Show this thread
        16. Film Crit Hulk‏ @FilmCritHULK Jan 28

          But in a world where everything is turning to streaming and subscription models, the company cash flow now has nothing to do with your given success, so they paint you one way or the other to help their $$$ side.

          2 replies 5 retweets 125 likes
          Show this thread
        17. Film Crit Hulk‏ @FilmCritHULK Jan 28

          I understand some of what I'm saying is generalization and there's a lot of little finicky points in this. There are people are genuine damn experts in all of it (and fighting accordingly). But this is absolutely the broad strokes of what is happening.

          1 reply 2 retweets 121 likes
          Show this thread
        18. Film Crit Hulk‏ @FilmCritHULK Jan 28

          What's hilarious is the studios would have LOVED to have this years ago because it meant they wouldn't have to have shared backend, etc. But now we're undoing basically everything those artists and unions fought for.

          4 replies 4 retweets 137 likes
          Show this thread
        19. Film Crit Hulk‏ @FilmCritHULK Jan 28

          "But but but please tell me it's good for consumers?" Sorry, it just means your favorite shows are going to get cancelled more and for less good reasons. Also movies don't make economic sense for streamers soooooooo not looking great on that front either.

          3 replies 20 retweets 217 likes
          Show this thread
        20. Film Crit Hulk‏ @FilmCritHULK Jan 28

          Who is this ultimately good for? The answer, like most late stage capitalist developments, is always just the major streaming companies and that's it. So it may just seem like numbers reporting, but it's part of the ever-widening, horrifying jaw of the haves and have nots. END

          6 replies 11 retweets 225 likes
          Show this thread
        21. Film Crit Hulk‏ @FilmCritHULK Jan 28

          Film Crit Hulk Retweeted Smēgols "Cameron" McGurkleburp

          This is really important thing to add! The whole thing is it's not true. HBO will tell you that taking great shows past a couple seasons can ABSOLUTELY bring in new subs, in fact, it's the best way to do just that.https://twitter.com/SweetCammyMac/status/1354827525722140673 …

          Film Crit Hulk added,

          Smēgols "Cameron" McGurkleburp @SweetCammyMac
          Replying to @FilmCritHULK
          I recently read that streaming services (maybe just Netflix?) don't want a show to go for more than 2 seasons, because anything after that doesn't help bring in new subscribers. So there's that, possibly, as well.
          2 replies 21 retweets 163 likes
          Show this thread
        22. Film Crit Hulk‏ @FilmCritHULK Jan 28

          Look at the ratings below for Game of thrones. The ratings for breaking bad got bigger with every season. It is absolutely CRITICAL for your business. So why isn't NETFLIX realizing that?https://watchersonthewall.com/game-thrones-breaks-new-viewership-record-season-8s-winterfell/ …

          3 replies 7 retweets 120 likes
          Show this thread
        23. Film Crit Hulk‏ @FilmCritHULK Jan 28

          The simple reason is because they haven't had a GREAT show yet that scaled up (outside of bojack, that went 6). It's mostly the mix of bad creative models and constantly misunderstanding their own data because they look at it from tech perspective over creative.

          7 replies 8 retweets 157 likes
          Show this thread
        24. Film Crit Hulk‏ @FilmCritHULK Jan 28

          I swear every time I see Netflix talk about their data it's like the scene in THE JERK where the gunman is shooting at Steve Martin and hitting the cans and he's like "He hates these cans!" No, people don't "prefer" two seasons of slapdash TV that peters out quick.

          5 replies 20 retweets 191 likes
          Show this thread
        25. Film Crit Hulk‏ @FilmCritHULK Jan 28

          What they love and have always loved, is living within the world of a show and inviting the characters into their home. This drives admiration, success, brand loyalty, and all the things that made so many cable channels a destination in the first place.

          11 replies 6 retweets 160 likes
          Show this thread
        26. Film Crit Hulk‏ @FilmCritHULK Jan 28

          Which is also why I don't talk about the business side a lot. Because the essential core of any business model still comes down to quality of product. Which is why I virtually spend all my time talking about the ways we can maybe kinda sorta hopefully make better media. Anyway.

          7 replies 3 retweets 111 likes
          Show this thread
        27. Film Crit Hulk‏ @FilmCritHULK Jan 28

          For convenience, I ended up putting this in essay form so it was easier to read and expanding on some points. Thanks!https://www.patreon.com/posts/46804164 

          3 replies 20 retweets 86 likes
          Show this thread
        28. End of conversation

      Loading seems to be taking a while.

      Twitter may be over capacity or experiencing a momentary hiccup. Try again or visit Twitter Status for more information.

        Promoted Tweet

        false

        • © 2021 Twitter
        • About
        • Help Center
        • Terms
        • Privacy policy
        • Cookies
        • Ads info