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FilmCritHULK's profile
Film Crit Hulk
Film Crit Hulk
Film Crit Hulk
@FilmCritHULK

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Film Crit Hulk

@FilmCritHULK

Writing essays! Patreoning. Bylines at Polygon. Observer. Vulture. Verge. EW. New Yorker. Playboy. Thrilllist. Contact: filmcrithulk@gmail.com

Avengers HQ
patreon.com/filmcrithulk
Joined May 2010

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    Film Crit Hulk‏ @FilmCritHULK Jan 28

    THREAD: Okay we HAVE to talk streaming numbers reporting because it seems like every few weeks I see some insane number floating out there and it's like "every show we have was as big as the MASH finale!" The problem is these numbers are both meaningless and damaging.

    7:48 AM - 28 Jan 2021
    • 332 Retweets
    • 980 Likes
    • Damian Wampler Elrid Galiff Flamenca Stone D-A-Y Adam Chase Pablo L. FrostyFeast Mo
    7 replies 332 retweets 980 likes
      1. New conversation
      2. Film Crit Hulk‏ @FilmCritHULK Jan 28

        First of all they're only counting the first two minutes of any watch which could mean literally 12 people watched this show and millions were like "oh god no" and turned it off. We don't know the difference because they're not telling us. Which brings us to the bigger problem.

        2 replies 13 retweets 273 likes
        Show this thread
      3. Film Crit Hulk‏ @FilmCritHULK Jan 28

        Which is that they have virtually no reason to tell us what the real numbers are. They can juke the stats internally and tell people who work on their shows the numbers are low if it behooves them (like contract incentives). Or publicly say they are high if it behooves them.

        3 replies 10 retweets 239 likes
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      4. Film Crit Hulk‏ @FilmCritHULK Jan 28

        Now why would they want to do either? A lot of it has to do with backend.

        1 reply 3 retweets 135 likes
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      5. Film Crit Hulk‏ @FilmCritHULK Jan 28

        In TV and in particular movies a lot of the above the line talent gets backend points which basically amounts to shares of profits. People think of this as only relating to box office, but the real story of Hollywood finance is in long-term sales.

        2 replies 4 retweets 153 likes
        Show this thread
      6. Film Crit Hulk‏ @FilmCritHULK Jan 28

        A TV show has ad rev or goes into syndication - a movie will get its rights sold across the world and air constantly and every time it does, it makes money and goes toward the studio profit along with back-end.

        1 reply 5 retweets 129 likes
        Show this thread
      7. Film Crit Hulk‏ @FilmCritHULK Jan 28

        Often this is small. If you have actor friends it's always funny when they get a check and are like "oh sweet 9 cents for that time I had a bit part for CSI!" But the thing I want to impart is that that money adds up.

        1 reply 4 retweets 138 likes
        Show this thread
      8. Film Crit Hulk‏ @FilmCritHULK Jan 28

        And it adds up to the point that it is the MAJOR source for studios financial ability to whether the ups and downs of a given box-office year. Because it's how they get consistent cash.

        1 reply 3 retweets 122 likes
        Show this thread
      9. Film Crit Hulk‏ @FilmCritHULK Jan 28

        No one is talking about how JAWS is still making money (and in the blu ray year, it was A LOT of money). Just as no one was realizing 4 JILLS IN A JEEP (1944) is still making money. And these libraries are HUGE.

        1 reply 10 retweets 139 likes
        Show this thread
      10. Film Crit Hulk‏ @FilmCritHULK Jan 28

        There are thousands and thousands and thousands and thousands of bits of media out there that are still being show and making money. And it's A LOT of money.

        1 reply 3 retweets 123 likes
        Show this thread
      11. Film Crit Hulk‏ @FilmCritHULK Jan 28

        Good for studios, right? Of course. But the unions realized that a long time ago and fought so that movies / shows also has back-end points that go into the union. I cannot overstate how critical this money is to their function.

        1 reply 12 retweets 182 likes
        Show this thread
      12. Film Crit Hulk‏ @FilmCritHULK Jan 28

        It goes right to health plans, protections, workman comp, general funds, and in short, it makes a film's success a success for everyone. But now here's where we get to the streaming of all of it.

        1 reply 6 retweets 156 likes
        Show this thread
      13. Film Crit Hulk‏ @FilmCritHULK Jan 28

        In streaming, there is no back-end. Netflix is not selling your show a hundred times over. It's not putting the movie in theaters. It doesn't have to do ANY of those things. It's producing a work they solely own and exhibit forever. A closed loop.

        1 reply 14 retweets 175 likes
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      14. Film Crit Hulk‏ @FilmCritHULK Jan 28

        Now, this is obviously a problem for hollywood's top talent, so what it means is that prospective back-end gets negotiated up front and put into their fee (hope you have a good agent!).

        1 reply 3 retweets 139 likes
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      15. Film Crit Hulk‏ @FilmCritHULK Jan 28

        But the real ones suffering are the unions and smaller artists, especially ones who make sudden runaway "millions of people watching" shows. Without any backend, they're not seeing any financial part of the success they created.

        2 replies 15 retweets 183 likes
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      16. Film Crit Hulk‏ @FilmCritHULK Jan 28

        Which brings us to the age old wisdom of "that's fine, you get to renegotiate your new higher salary next time when the contracts up!" Only the streamers, particularly netflix, aren't doing that.

        1 reply 7 retweets 151 likes
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      17. Film Crit Hulk‏ @FilmCritHULK Jan 28

        They're cancelling hit and even modest hit shows the second new contract negotiations come up. Some of this has to do with their creative philosophy (or the lack), but they're moving onto other cheaper artists / whatever fresh new thing.

        2 replies 16 retweets 215 likes
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      18. Film Crit Hulk‏ @FilmCritHULK Jan 28

        Likewise, you can have a show that's actually a modest hit and when contract negotiations come up they can say "sorry, four people watched your show" and then underpay you even if work is actually doing really well for them.

        1 reply 3 retweets 147 likes
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      19. Film Crit Hulk‏ @FilmCritHULK Jan 28

        And for the big guns, it means they make up the viewer stats and can say 2 billion people watched a show and by the time they have to "pay" the artists for those 2 billion eyeballs, they're not going to.

        1 reply 3 retweets 127 likes
        Show this thread
      20. Film Crit Hulk‏ @FilmCritHULK Jan 28

        Sure, the people at the very top will be "fine," but they're also buying into their own shelf-life and diminishing the overall ability for almost all other artists to join in profit sharing (again, the no union backend is the real killer).

        1 reply 4 retweets 139 likes
        Show this thread
      21. Film Crit Hulk‏ @FilmCritHULK Jan 28

        Point is this: the nielsens were a wonky system for a million reasons I don't have time to get into (I mean, the studios were the ones paying them soooo) but having an even semi-democratic reporting system on artistic success was critical. Same goes for box office.

        2 replies 4 retweets 160 likes
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      22. Film Crit Hulk‏ @FilmCritHULK Jan 28

        Because it provides the single most important factor of leverage for artists and unions to find some stake in their own success.

        1 reply 4 retweets 121 likes
        Show this thread
      23. Film Crit Hulk‏ @FilmCritHULK Jan 28

        But in a world where everything is turning to streaming and subscription models, the company cash flow now has nothing to do with your given success, so they paint you one way or the other to help their $$$ side.

        2 replies 5 retweets 125 likes
        Show this thread
      24. Film Crit Hulk‏ @FilmCritHULK Jan 28

        I understand some of what I'm saying is generalization and there's a lot of little finicky points in this. There are people are genuine damn experts in all of it (and fighting accordingly). But this is absolutely the broad strokes of what is happening.

        1 reply 2 retweets 121 likes
        Show this thread
      25. Film Crit Hulk‏ @FilmCritHULK Jan 28

        What's hilarious is the studios would have LOVED to have this years ago because it meant they wouldn't have to have shared backend, etc. But now we're undoing basically everything those artists and unions fought for.

        4 replies 4 retweets 137 likes
        Show this thread
      26. Film Crit Hulk‏ @FilmCritHULK Jan 28

        "But but but please tell me it's good for consumers?" Sorry, it just means your favorite shows are going to get cancelled more and for less good reasons. Also movies don't make economic sense for streamers soooooooo not looking great on that front either.

        3 replies 20 retweets 217 likes
        Show this thread
      27. Film Crit Hulk‏ @FilmCritHULK Jan 28

        Who is this ultimately good for? The answer, like most late stage capitalist developments, is always just the major streaming companies and that's it. So it may just seem like numbers reporting, but it's part of the ever-widening, horrifying jaw of the haves and have nots. END

        6 replies 11 retweets 225 likes
        Show this thread
      28. Film Crit Hulk‏ @FilmCritHULK Jan 28

        Film Crit Hulk Retweeted Smēgols "Cameron" McGurkleburp

        This is really important thing to add! The whole thing is it's not true. HBO will tell you that taking great shows past a couple seasons can ABSOLUTELY bring in new subs, in fact, it's the best way to do just that.https://twitter.com/SweetCammyMac/status/1354827525722140673 …

        Film Crit Hulk added,

        Smēgols "Cameron" McGurkleburp @SweetCammyMac
        Replying to @FilmCritHULK
        I recently read that streaming services (maybe just Netflix?) don't want a show to go for more than 2 seasons, because anything after that doesn't help bring in new subscribers. So there's that, possibly, as well.
        2 replies 21 retweets 163 likes
        Show this thread
      29. Film Crit Hulk‏ @FilmCritHULK Jan 28

        Look at the ratings below for Game of thrones. The ratings for breaking bad got bigger with every season. It is absolutely CRITICAL for your business. So why isn't NETFLIX realizing that?https://watchersonthewall.com/game-thrones-breaks-new-viewership-record-season-8s-winterfell/ …

        3 replies 7 retweets 120 likes
        Show this thread
      30. Film Crit Hulk‏ @FilmCritHULK Jan 28

        The simple reason is because they haven't had a GREAT show yet that scaled up (outside of bojack, that went 6). It's mostly the mix of bad creative models and constantly misunderstanding their own data because they look at it from tech perspective over creative.

        7 replies 8 retweets 157 likes
        Show this thread
      31. Film Crit Hulk‏ @FilmCritHULK Jan 28

        I swear every time I see Netflix talk about their data it's like the scene in THE JERK where the gunman is shooting at Steve Martin and hitting the cans and he's like "He hates these cans!" No, people don't "prefer" two seasons of slapdash TV that peters out quick.

        5 replies 20 retweets 191 likes
        Show this thread
      32. Show replies

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