On one level I get it. These are restaurants designed to fit the mood of individuals within a family, regardless of what everyone wants. It's a product of brutal utilitarianism.
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But seeing the sameish pictures of mozzarella sticks, wings, quesadillas, salads, burgers, chicken sandwiches, steaks, chops, pastas, salmon, and chocolate cake just... Again, it honestly just made me depressed.
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The only distinctions among them are slight differences in quality and kooky naming conventions. There are barely even specialties anymore. But this is what exists everywhere. This is the menu of modern Americana.
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Some would argue this is a classist argument, I assure you it's the opposite. You can get cheaper, more delicious food all over if you know where to look for it (especially if you're adventurous). What we're seeing this byproduct of corporate domination.
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To use that term again, these places are brutally convenient. They are safe and known quantities. I can defer to them like anyone else. But as a result, they can punch and push every mom and pop roadside to the curb in seconds.
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To be clear, I'm not telling you anything you don't know, already. Of course we all know. It's just that as I combed through every menu looking for distinction, the sameness felt so incredibly suffocating. And sometimes it's important to see the forest.
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Well it does vary a bit between genres of fast food. Sandwich places have cookies and coffee. Fried chicken places have biscuits and mashed potatoes. Pizza places have breadsticks.
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Alvin Toffler predicted and explained this in Future Shock, he called it the plug-in lifestyle: you could move anywhere in the US (in pursuit of work) and find the same familiar shops, food, etc. People find familiarity comforting.
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I remember reading about the early days of McDonald's franchising and how Ray Kroc really resented individual McD's restaurants serving different things from each other (also shown in The Founder movie.)
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I always wanted to do a series where I order the OTHER things off a regular takeout Chinese food menu. Not beef and broccoli, no General Tso’s—the other 60+ items that I’m convinced don’t even exist. I bet I can stump them.
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Uhhhhh, they very much exist. Its just usually non-white people are ordering them
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