Note: this was completely a product of the Alexa coming into the space and people convincing themselves to spend the extra money on it while having no idea what they were doing. To be fair, I did this, too.
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I remember spending forever trying to color the dang thing without realizing it would take YEARS to fine tune the overall process so people could get what they really wanted out of it. Weirdly seems like ancient history now, but it was all growing pains.
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It’s C Log
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Also, I'm struck by the number of clients I worked for that said "it shoots in extreme low light? Great no need to rent lights then!"
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You mean 2010-2019* except these days people pay colorists a ton to essentiall leave the image Log.
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Most TV and commercials of the time as well. The problem was editorial had no idea how to apply LUT’s and the clients ended up falling in love with “the look” or lack there of
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