Look I've seen first hand how Marvel can butcher a lot of creative control when it's not going the way they want. There's a reason they do well with team players. Folks like Taika and Gunn excel in the system because they're so great at playing along / playing to Marvel strengths
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And more importantly, have voices that fit in real well with the rogueish charm thing. (PS - this is where I say a Black Panther is brilliant outlier because it both exemplifies a lot of these qualities, while transcending them into something thematically brilliant, etc.)
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And now after dragging their heels for a damn decade, they're finally getting the idea that "huh, weird maybe these films with different representation can be profitable???" (even though the fast films have been proving that since 2001)
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There were many many many bumps and bad decisions along the way when it came to dealing with voices, but it finally seems like Marvel has finally learned the right lessons of which hands to have on and which hands to have off.
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3. Marketing - Again, it's another thing so many people take for granted, but the way Marvel comes at all of this is just so finely tuned. They practically created the modern hollywood comic-con culture when they made waves at SDCC in 2006.
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Moreover, they're so good selling the idea that everything is different when in reality it's similar. I'm not just talking about music choices and digital effects (they sure have a house style). It's right down into the DNA of plotting their action movies with touches of genre.
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They sell winter soldier is "a 70's paranoid thriller," but there's just like one scene with a dude is like "quiet, we can't talk on the phone!" They sell Dr. Strange as an acid trip but there's like one weird out of body sequence.
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I'm not really ragging on that, I'm saying it's good salesmanship. Because they're so good at giving you the same thing you want while gussying the little corners and images and ideas and characters to make it seem like its really new.
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And after my reaction yesterday, I wonder if they're just getting better at it...
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Replying to @FilmCritHULK
Is this your way of explaining the cryptic tweet about silliness?
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