They understand that charm is a rogueish quality. They probably lucked out with RDJ unlocking the formula, but everyone that gets cast has a bit of that RDJ energy. They can command a room, but with a dash of irreverence, the ability to play along, and be self-depreciating.
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They sell winter soldier is "a 70's paranoid thriller," but there's just like one scene with a dude is like "quiet, we can't talk on the phone!" They sell Dr. Strange as an acid trip but there's like one weird out of body sequence.
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I'm not really ragging on that, I'm saying it's good salesmanship. Because they're so good at giving you the same thing you want while gussying the little corners and images and ideas and characters to make it seem like its really new.
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And after my reaction yesterday, I wonder if they're just getting better at it...
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