After yesterday, just when I thought the lumbering party was finally slouching to the finish, I couldn't help but watch that energetic presentation and get a big grin on my face. So I realized that want to look back at the things they do really, really well.
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3. Marketing - Again, it's another thing so many people take for granted, but the way Marvel comes at all of this is just so finely tuned. They practically created the modern hollywood comic-con culture when they made waves at SDCC in 2006.
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Moreover, they're so good selling the idea that everything is different when in reality it's similar. I'm not just talking about music choices and digital effects (they sure have a house style). It's right down into the DNA of plotting their action movies with touches of genre.
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They sell winter soldier is "a 70's paranoid thriller," but there's just like one scene with a dude is like "quiet, we can't talk on the phone!" They sell Dr. Strange as an acid trip but there's like one weird out of body sequence.
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I'm not really ragging on that, I'm saying it's good salesmanship. Because they're so good at giving you the same thing you want while gussying the little corners and images and ideas and characters to make it seem like its really new.
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And after my reaction yesterday, I wonder if they're just getting better at it...
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End of conversation
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Could I ask for links to any of your essays where you go into greater detail about their bad decisions with voice. I'm curious to learn more and highly respect you opinion on such matters. Thank you.
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