THREAD - As you may have noticed, I'm often hard on the MCU when it comes to storytelling and thematic resonance. I do this because, well, because it's the thing I most like talking about. And there's incredibly valid reasons to really hammer on those fronts. But...
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There were many many many bumps and bad decisions along the way when it came to dealing with voices, but it finally seems like Marvel has finally learned the right lessons of which hands to have on and which hands to have off.
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3. Marketing - Again, it's another thing so many people take for granted, but the way Marvel comes at all of this is just so finely tuned. They practically created the modern hollywood comic-con culture when they made waves at SDCC in 2006.
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Moreover, they're so good selling the idea that everything is different when in reality it's similar. I'm not just talking about music choices and digital effects (they sure have a house style). It's right down into the DNA of plotting their action movies with touches of genre.
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They sell winter soldier is "a 70's paranoid thriller," but there's just like one scene with a dude is like "quiet, we can't talk on the phone!" They sell Dr. Strange as an acid trip but there's like one weird out of body sequence.
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I'm not really ragging on that, I'm saying it's good salesmanship. Because they're so good at giving you the same thing you want while gussying the little corners and images and ideas and characters to make it seem like its really new.
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And after my reaction yesterday, I wonder if they're just getting better at it...
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End of conversation
New conversation -
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saying it's been a decade isn't really fair. There were different people in charge the first few years. And BP and CM were greenlit years ago. Now that they've completed the original arc they can fully commit to different things
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Tbf blame Perlmutter for that - kept blocking female and BAME led films
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