There's a genuine way to tease imagery, but that Frozen 2 trailer doesn't even make abstract sense and seems needlessly combative and I have no idea why they went with it.
Unless that was their only motive, but I get where marketing departments comes from and that can't be their only motive.
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I hated the first one. This trailer absolutely baffles me and feels like a confession on their part that they didn't really understand what people liked about the first one either. So if that was their plan, I'm not sure how successful it's going to be for them.
Thanks. Twitter will use this to make your timeline better. UndoUndo
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