There's a genuine way to tease imagery, but that Frozen 2 trailer doesn't even make abstract sense and seems needlessly combative and I have no idea why they went with it.
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BTW I really, really, really, really, really like Frozen but I only saw it once in the theater and only heard the songs repeated through pop culture, not the stern and unflappable demands of tyrant children, soooooo
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Someone re-edit the Frozen 2 trailer to start "On The Next Episode of Mad Men."
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Hopeful underpoint of all this: what i do i know, it just seems like a weird choice, i just want people to be happy
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my entire timeline is down on it.
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you could put "previously on Lost" in front of that trailer and it would make about as much sense.
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marketing depts. don't work like that.
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The Frozen 2 teaser feels like it'd be part of a montage in a Kingdom Hearts teaser
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A good teaser trailer should leave you saying "I want to see more of that!" not "What the fuck did I just watch?"
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