Wanna know why the Rey parentage story isn't going away despite the emphatic answers? 1. Because JJ doesn't know how to set up actually story turn. He literally said his plan was also for her parents to be "nobodies." This was always the plan. But the problem is...
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He layers in "the air of mysteriousness" into just about any plot detail to make you question it because he's all about stoking your questions. This has been the M.O. his entire career.
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In his mystery box presentation he literally says the answer doesn't really matter. It's just about drawing people in. The problem is that in storytelling the answer is THE MOST IMPORTANT PART. It is literally the point of what you are saying and communicating and how.
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A lot of amazing shows know how to do great tv without making you feel like you're "hanging on." His shows almost always were exercises in moving the goalposts.
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