WAIT ITS BURGERS?!!?!?!
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Okay, this is so the most marketing thing that ever marketed. I AM CACKLING. Because they're not actually changing their name. They're debuting a new stupid lunch menu. And they wanted to get people excited, but did they just come up with a neat add campaign to show a new side?
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Nope! They went FULL MARKETING and did this whole gimmick name change angle. Without realizing, one, they really sold it as a name change and two, this would genuinely be a disaster of a move on all fronts and actually brand-damaging. I see this shit all the damn time.
4 replies 3 retweets 63 likesShow this thread -
Replying to @FilmCritHULK
Wait, they’re not actually changing their name? I totally bought it, and now I’m confused as hell.
1 reply 0 retweets 0 likes
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