WAIT ITS BURGERS?!!?!?!
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Okay, this is so the most marketing thing that ever marketed. I AM CACKLING. Because they're not actually changing their name. They're debuting a new stupid lunch menu. And they wanted to get people excited, but did they just come up with a neat add campaign to show a new side?
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Nope! They went FULL MARKETING and did this whole gimmick name change angle. Without realizing, one, they really sold it as a name change and two, this would genuinely be a disaster of a move on all fronts and actually brand-damaging. I see this shit all the damn time.
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No one actually thinks through on the levels they need to, wanting to be taken seriously in all the wrong ways and play it off as a joke in all the wrong ways too. This happens all the time in marketing where impact itself is seemed to be prize more than potential negative impact
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The best brands? Honestly, they understand more what they never want to do (think coca-cola keeping it steady for the most part) rather than messing with their central identity.
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Anyways, I kinda want pancakes now.
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There isn't even one international Burger!
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Replying to @FilmCritHULK
Lets hope they learn from others mistakespic.twitter.com/GgHd20xKMj
1 reply 0 retweets 0 likes
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