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FilmCritHULK's profile
Film Crit Hulk
Film Crit Hulk
Film Crit Hulk
@FilmCritHULK

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Film Crit Hulk

@FilmCritHULK

Writing essays! Patreoning. Bylines at Polygon. Observer. Vulture. Verge. EW. New Yorker. Playboy. Thrilllist. Contact: filmcrithulk@gmail.com

Avengers HQ
patreon.com/filmcrithulk
Joined May 2010

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    1. Film Crit Hulk‏ @FilmCritHULK 11 Jun 2018

      WAIT ITS BURGERS?!!?!?!

      7 replies 14 retweets 139 likes
      Show this thread
    2. Film Crit Hulk‏ @FilmCritHULK 11 Jun 2018

      Okay, this is so the most marketing thing that ever marketed. I AM CACKLING. Because they're not actually changing their name. They're debuting a new stupid lunch menu. And they wanted to get people excited, but did they just come up with a neat add campaign to show a new side?

      4 replies 3 retweets 62 likes
      Show this thread
    3. Film Crit Hulk‏ @FilmCritHULK 11 Jun 2018

      Nope! They went FULL MARKETING and did this whole gimmick name change angle. Without realizing, one, they really sold it as a name change and two, this would genuinely be a disaster of a move on all fronts and actually brand-damaging. I see this shit all the damn time.

      4 replies 3 retweets 63 likes
      Show this thread
      Film Crit Hulk‏ @FilmCritHULK 11 Jun 2018

      No one actually thinks through on the levels they need to, wanting to be taken seriously in all the wrong ways and play it off as a joke in all the wrong ways too. This happens all the time in marketing where impact itself is seemed to be prize more than potential negative impact

      6:12 AM - 11 Jun 2018
      • 1 Retweet
      • 46 Likes
      • Jacob deNobel Greg Machlin anna Elvis Deadly Brock Roberts Joshua Grigg todds & ends Jacqueline Ristola - Black Lives Matter! big brother franko
      2 replies 1 retweet 46 likes
        1. New conversation
        2. Film Crit Hulk‏ @FilmCritHULK 11 Jun 2018

          The best brands? Honestly, they understand more what they never want to do (think coca-cola keeping it steady for the most part) rather than messing with their central identity.

          4 replies 0 retweets 38 likes
          Show this thread
        3. Film Crit Hulk‏ @FilmCritHULK 11 Jun 2018

          Anyways, I kinda want pancakes now.

          7 replies 0 retweets 59 likes
          Show this thread
        4. Film Crit Hulk‏ @FilmCritHULK 11 Jun 2018

          There isn't even one international Burger!

          11 replies 5 retweets 65 likes
          Show this thread
        5. End of conversation
        1. New conversation
        2. WDUD Atlonfa 29.2FM  🎈‏ @DuderDudre 11 Jun 2018
          Replying to @FilmCritHULK

          idk man i doubt anyone is like 'i am never going to ihop again" and everyone is talking about it. seems probably extremely successful.

          1 reply 0 retweets 0 likes
        3. WDUD Atlonfa 29.2FM  🎈‏ @DuderDudre 11 Jun 2018
          Replying to @DuderDudre @FilmCritHULK

          just surfacing the brand in peoples daily conversations is I think extremely valuable to the restaurant

          0 replies 0 retweets 1 like
        4. End of conversation

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