WAIT ITS BURGERS?!!?!?!
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The best brands? Honestly, they understand more what they never want to do (think coca-cola keeping it steady for the most part) rather than messing with their central identity.
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idk man i doubt anyone is like 'i am never going to ihop again" and everyone is talking about it. seems probably extremely successful.
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just surfacing the brand in peoples daily conversations is I think extremely valuable to the restaurant
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