WAIT ITS BURGERS?!!?!?!
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No one actually thinks through on the levels they need to, wanting to be taken seriously in all the wrong ways and play it off as a joke in all the wrong ways too. This happens all the time in marketing where impact itself is seemed to be prize more than potential negative impact
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The best brands? Honestly, they understand more what they never want to do (think coca-cola keeping it steady for the most part) rather than messing with their central identity.
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They're straight-up replacing signs on some of their "flagship" locations and yeah, cackling over here.
Thanks. Twitter will use this to make your timeline better. UndoUndo
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Wait, they’re not actually changing their name? I totally bought it, and now I’m confused as hell.
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Behold the bullshit.
End of conversation
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