Okay, this is so the most marketing thing that ever marketed. I AM CACKLING. Because they're not actually changing their name. They're debuting a new stupid lunch menu. And they wanted to get people excited, but did they just come up with a neat add campaign to show a new side?
-
-
Show this thread
-
Nope! They went FULL MARKETING and did this whole gimmick name change angle. Without realizing, one, they really sold it as a name change and two, this would genuinely be a disaster of a move on all fronts and actually brand-damaging. I see this shit all the damn time.
Show this thread -
No one actually thinks through on the levels they need to, wanting to be taken seriously in all the wrong ways and play it off as a joke in all the wrong ways too. This happens all the time in marketing where impact itself is seemed to be prize more than potential negative impact
Show this thread -
The best brands? Honestly, they understand more what they never want to do (think coca-cola keeping it steady for the most part) rather than messing with their central identity.
Show this thread -
-
New conversation -
-
-
Should have been IHOD... International House of Disappointment :(
-
Kneel before IHOD!
End of conversation
New conversation -
-
-
Thanks. Twitter will use this to make your timeline better. UndoUndo
-
-
-
One of many symptoms. The literal first response I saw to this campaign was the women in my feed saying, within an hour of the first reveal, "that's the ob tampon logo".
Thanks. Twitter will use this to make your timeline better. UndoUndo
-
Loading seems to be taking a while.
Twitter may be over capacity or experiencing a momentary hiccup. Try again or visit Twitter Status for more information.