This is the current menu at Burger King in Sweden, who are trolling the shit out of McDonalds after they lost the EU trademark to "Big Mac" to the far smaller Irish burger chain "Supermac".
Conversation
I guess Swedish McDonald’s tend to get a lot of foreigners but I am a little struck that the menu is in English.
3
If you're born in Sweden, then English is literally a second language. Everybody is expected to understand it. Most people are fluent without a second thought.
Some accent is tolerated. If it's too heavy, a public person will be made fun of for it.
1
Replying to
Okay, so this is funny... but how could McDonalds lose their trademark to Big Mac? I think that’s a bit of an overreach.
1
3
Replying to
They only lost the exclusivity to it, and at first level. Calling anything "Mac" is way too generic in Ireland and Scotland, where it means "Son (of)". 50% of the population there is a son of someone else.
It would be a bit like "José's" in Mexico. You couldn't claim uniqueness.
1
1
12
Replying to
I feel as though this would be more clever if they hadn't misused an apostrophe.
2
Replying to
but it's a weird thing to troll about. In the US comparison uses of trademark is permitted anyway, unlike in Europe, because US free speech concerns are stronger (or something). Anyway now you have me craving a Big Mac.
1
