"How did (Jordan) Peterson become such an effective Iron John bromide machine?" Another wicked-funny book review dripping with literary snark:https://johannesburgreviewofbooks.com/2018/04/04/richard-poplak-sets-jordan-b-petersons-house-in-order-a-scorching-review-of-12-rules-for-life/ …
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The reality is that there is something missing in people's lives that makes Peterson's messaging attractive. This needs to be addressed. When the loudest of the debate is nothing more than back-and-forth mockery, people tend to retreat further into their ideological tribe.
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The young people who are seduced by JPB are not reading these reviews and having their minds changed, because the people writing these reviews aren't speaking to them, or speaking in a way that validates the underlying problem. They're speaking to intellectuals who already agree.
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Hardcore fans won't be moved. As always with politics, you target the swing vote. We all form some opinions by proxy. If I have any influence at all, I'll wield it against right-wing authoritarianism, even if I have to stoop to mockery. I suspect Richard Poplak feels the same.
End of conversation
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