Maybe we should stop measuring a sport’s success by TV ratings. Fans don’t interact with sports solely through Dish Network anymore.
The 19/20 @NBA season set new digital media records for the league.
—6.9B video views on social channels since July 30 restart
—2.6B video views on Instagram
—1B video views during Finals across platforms
—321M YouTube views during the postseason
—61M YouTube views during Finals
-
-
-
I’d say just nba, the nfl has been doing okay.
- Show replies
New conversation -
-
-
Can you provide some context for these numbers? Like what the next most watched sport’s numbers are. Or just the views of other major things on these different platforms?
-
600 million people watched the moon landing...hope that helps!
- Show replies
New conversation -
-
-
So what is the monetization amounts for the social media views? Does
@nba share in ad rev on IG like YT? -
So IG no ad rev Youtube there is ad rev. On youtube it is generally measured in per 1000 views. Generally getting 3 to 7 dollars per thousand views
End of conversation
New conversation -
-
-
Might be a dumb question, but how does a service like Youtube TV figure into this equation?
-
YTTV figures in the same way as cable does
- Show replies
New conversation -
-
-
Is the a comparative report to substantiate these numbers?
Thanks. Twitter will use this to make your timeline better. UndoUndo
-
-
-
This Tweet is unavailable.
-
Yes ..... amazing online numbers but this NBA finals had the lowest tv ratings .... We’ll chat more about it on a call Akhil
- Show replies
-
Loading seems to be taking a while.
Twitter may be over capacity or experiencing a momentary hiccup. Try again or visit Twitter Status for more information.