There is an open market for availability cascades “The underlying social conditions thus create what one might call an availability market… the concept of an availability market suggests… competition among availability entrepreneurs”.
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Meta Ironically, the paper is itself an availability cascade for available cascades that exploits the availability heuristic: “Offering recent examples of availability cascades that have resulted in socially harmful regulatory responses, we shall propose institutional reforms…”
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What are historical examples? Edward Bernays, the GOAT of Availability Entrepreneurs. As Freud’s cousin, he exploited his ideas to create the PR industry, the idea of “lifestyle” products, and sway elections. Documented in The Century of the Self: https://en.wikipedia.org/wiki/The_Century_of_the_Self …
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Summary Availability cascades are extremely powerful mechanisms that determine what ideas dominate in society. They work by combining the proliferation of specific information and social pressure in a runaway self-reinforcing cycle.
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