EchoChambers are bae

Hip-hop blew up in the 90s but instead of AA men building businesses to take advantage of the demand, they started using it to lash out

They saw it as an opportunity to express anger& demonised other black folk who saw it as business opportunity. A vital opportunity was lost

White Jewish folks saw the unmet demand and stepped in to meet it as best as they could while black people argued about "commercial rap"

20 years or so later we now have a situation where black people don't control corporations aligned with Hip-hop& suffer economically for it

Their women are doing the same thing now. White women are keen on the Natural Hair trend& a black brand sensibly tried to take advantage.

Guess what? A lot of AA women have attacked the brand and threatened to boycott it for trying to market to White women. I shit you not

The brand has apologized and pulled ads aimed at persuading people from other races to use their products just to appease black people. Lol

The thing is corporations now see that there is an established& UNMET demand for natural haircare products from White women. They will move

Shea Butter Twitter can stop a small brand from trying to grow market share by catering to white women but they can't stop corporations..

Corporations will move and make billions from Natural Haircare products and later these same black folk will cry "Cultural Appropriation! ".

Instead of Shea Butter Gang to pool their insight& networks to start firms that can take advantage, they are just indulging their emotions.

You know what will happen? Jewish investors will move in, hire scientists, research, get patents& grow this field and OWN IT.

They'll hire Jewish scientists, build and own marketing channels, flourish and get more socio-economic power for their children to build on

and the black folk who should have taken advantage will whine about cultural appropriation and being overlooked in the corporate space..

Imagine if a group of black women did this with Beyonce& she made being a brand ambassador part of her investment? We are talking Billions

Whatever though. I guess expressing anger and emotion matters more to black people than actually building things and finding security

Instead of taking samples to China to make yours so you can fight for market share, you're angry? Just wait& see how the Chinese will react

Taking advantage of it would have been creating a line for ww. Which I'm not opposed to. Changing your formula to the point it

It's disingenuous to build your brand off the "backs" of black women then literally ignore their needs.

Are we certain that tweaks to the products have made them inadequate for BW's hair? Please i need to be sure about that..

But someone did the research last year http://www.curlynikki.com/2015/11/did-sheamoisture-change-their-formula.html?m=1 …

Ok. I'd say that's possibly a chance they've chosen to take. It could end up ruining them or making them huge. It's just business

That's fine. Definitely but then you can't say bw are not right to drop them and be vocal. It's clearly more personal for us

I just don't think we should be emotionally attached to businesses that just exist to make as much profit as possible.

If you knew how long it took to find products that worked for natural hair after a lifetime of being overlooked you'd understand