What do we often refer to anything that's bad as black, dark, etc?
The Black Market
The Dark Web
The Dark Lord...
The Dark Knight
Does that imply that the "white" versions are good? 
Its late and my mind tends to wonder in weird places...
The white witch was the bad one in the lion the witch and the wardrobe.
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Good point Eric, but maybe the rare exception? (Still, she was very white, and very evil!)
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And Death rides a pale horse.
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