Whoever you vote for vote for them because they are worth your vote not because they are simply not someone else. Our system sometimes makes us pick the lesser of two evils, unfortunately. "We hang the petty thieves and appoint the great ones to public office." Aesop
Just to get on the ballot in CA you need $1,740 and 40 signatures or just 2000 signatures. As a reference my brother in law and I took about 7 hrs to get 40.