Engro Fertilizers has led the digital transformation of Pakistan’s agri-value chain by pioneering a mobile and web enabled application, ‘Engro Humsafar’.
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An industry first, this app has now delivered over PKR 100 billion in sales in a mere 14 months since launch.
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The app, coupled with an ecosystem of innovative payment solutions, offers an entirely differentiated customer experience, enabling them to place orders and make payments from anywhere, around the clock.
These fintech innovations were also recognized in three distinct categories at the Pakistan Digital Awards 2021.
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