Engro Fertilizers has led the digital transformation of Pakistan’s agri-value chain by pioneering a mobile and web enabled application, ‘Engro Humsafar’.
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An industry first, this app has now delivered over PKR 100 billion in sales in a mere 14 months since launch.
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The app, coupled with an ecosystem of innovative payment solutions, offers an entirely differentiated customer experience, enabling them to place orders and make payments from anywhere, around the clock.
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These fintech innovations were also recognized in three distinct categories at the Pakistan Digital Awards 2021.
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