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EmilyGorcenski's profile
Emily G
Emily G
Emily G
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@EmilyGorcenski

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Emily GVerified account

@EmilyGorcenski

Lead Data Scientist, activist, survivor. Was actually assaulted by an actual right-wing terrorist. Opinions belong only to me, especially the bad ones. she/they

Deep Space Nine
emilygorcenski.com
Joined June 2013

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    1. Emily G‏Verified account @EmilyGorcenski Mar 19

      I wanna talk a sec about CA, FB, and data science for a sec. I think we're badly mis-identifying the problem.

      6 replies 56 retweets 132 likes
      Show this thread
    2. Emily G‏Verified account @EmilyGorcenski Mar 19

      Data science can do amazing things. I am a data scientist and it is my job to do amazing things with data. But a lot of the time it's not the amazing things with algorithms that make the difference.

      1 reply 2 retweets 62 likes
      Show this thread
    3. Emily G‏Verified account @EmilyGorcenski Mar 19

      Data science can be a process of squeezing blood from a stone. For as many things I've seen DS do, I've seen the equivalent insight that we ought to market khakis to land rover owners.

      3 replies 3 retweets 64 likes
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    4. Emily G‏Verified account @EmilyGorcenski Mar 19

      Sometimes, data science is really about telling the obvious at scale. We all know which of our friends and family are the racisg conspiract theorists. We don't need data science to figure that out. That's not the insight, that's not the power.

      1 reply 3 retweets 64 likes
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    5. Emily G‏Verified account @EmilyGorcenski Mar 19

      The power is having the data at scale in the first place. Cambridge Analytica probably didn't need to do some fancy algorithmic dance. They might have, it may have optimized it, but the algorithms didn't make the weapon.

      4 replies 11 retweets 83 likes
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    6. Emily G‏Verified account @EmilyGorcenski Mar 19

      The weapon was built the very minute that FB aggregated the data and gave it an interactive frontend. The weapon is the raw, unprocessed information at scale. Not the neural network it's fed into. The weapon is the fact that a display mechanism is bolted to those data.

      2 replies 48 retweets 137 likes
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    7. Emily G‏Verified account @EmilyGorcenski Mar 19

      Cambridge Analytica wasn't the smartest, most innovative. They were the most craven.

      4 replies 26 retweets 110 likes
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    8. Emily G‏Verified account @EmilyGorcenski Mar 19

      The problem here is that facebook has access to this data at all. That they can parcel it out at will, uncontrolled. But then also that the flow can be reversed: you can push data of your own back to those same users.

      2 replies 20 retweets 80 likes
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    9. Emily G‏Verified account @EmilyGorcenski Mar 19

      Being able to do one of those things at scale is hugely powerful. Being able to do both is unconscionable.

      3 replies 12 retweets 69 likes
      Show this thread
    10. Emily G‏Verified account @EmilyGorcenski Mar 19

      Facebook itself is the weapon. The fact that data is strapped to a display engine is the issue. CA is the problem only insomuch as they were the first group willing to do the Bad Thing that we all have been screaming about for years.

      5 replies 65 retweets 154 likes
      Show this thread
      Emily G‏Verified account @EmilyGorcenski Mar 19

      If it wasn't CA, it would have been someone else. Because the Bad Thing was too easy and too obvious to ignore.

      8:08 PM - 19 Mar 2018
      • 8 Retweets
      • 78 Likes
      • 🐿️ Laurel Lynn Leake 🍃 ian morris Ryan CrawCour Shifty Cow 🏳️‍🌈 Ibby AngelaNorth🍺 J. C. Cantwell bowerbird Irenes (many) (high-minded engineer)
      6 replies 8 retweets 78 likes
        1. New conversation
        2. Peter Corless  🌎 ☮‏ @PeterCorless Mar 19
          Replying to @EmilyGorcenski

          A lot of Silicon Valley is lulled thinking there are no bad actors in the world. They design Minimum Viable Products. Then, for example, the Assad regime starts dropping mortar shells on people having Internet chats. Or massive data is harvested to change the fate of the world.

          1 reply 0 retweets 0 likes
        3. Booberry Morning‏ @MorningBluberry Mar 19
          Replying to @PeterCorless @EmilyGorcenski

          Few people cared until Trump. This is easily provable. I predict most of what’s going on will continue under the radar. Regarding 2012:pic.twitter.com/DcH3hglZCD

          1 reply 1 retweet 1 like
        4. Booberry Morning‏ @MorningBluberry Mar 19
          Replying to @MorningBluberry @PeterCorless @EmilyGorcenski

          Description of using one million signups to gather data on virtually everyone on Facebook, before the 2015 API update to the more restrictive V2. Video should start ahead at the relevant spot.https://www.youtube.com/watch?v=LGiiQUMaShw&t=19m48s …

          1 reply 0 retweets 1 like
        5. Booberry Morning‏ @MorningBluberry Mar 19
          Replying to @MorningBluberry @PeterCorless @EmilyGorcenski

          In 2012 this was difficult enough on its own at scale. Sounds like they were happy with the contact and relationship connections data, and weren’t going into the really creepy side of things yet that the CA whistleblower talks about.

          0 replies 1 retweet 1 like
        6. End of conversation
        1. YOUR VOTE MATTERS!!!‏ @escapedacult Mar 20
          Replying to @EmilyGorcenski

          I’m not sure i agree with this. I think CA began as an oppo research group that somehow seemingly got their hands on the perfect data driven algorithmic weapon right after Snowden stole millions of NSA files. I’m suspicious and wonder if CA had something to do with Snowden...

          0 replies 0 retweets 0 likes
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        1. gawain‏ @niawag2011 Mar 19
          Replying to @EmilyGorcenski

          no reason to think there aren't lots of CAs out there doing other Bad Things. In fact, we may come to see them as relatively incompetent and benign compared to their cohort.

          0 replies 0 retweets 0 likes
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        1. Pietro  🇺🇸 🇮🇹‏ @Pietro5266 Mar 19
          Replying to @EmilyGorcenski

          Isn't part of the problem, though, that billions of people are willing to offer their personal data up freely, in return for "free" services like these? There are certainly abuses. esp. given that services we pay for also sell & manipulate our data. But what's the balance?

          0 replies 0 retweets 0 likes
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        1. New conversation
        2. jmr240‏ @jmr240 Mar 19
          Replying to @EmilyGorcenski

          Could a lefty have done the same thing a tilt the scales for Clinton or Sanders if they wanted?

          1 reply 0 retweets 0 likes
        3. Manny Moss‏ @MannyMoss Mar 19
          Replying to @jmr240 @EmilyGorcenski

          The OP may disagree, but I see the Bad Thing not as swaying the election, but in narrowcasting outrageous content to those who CA thought might be susceptible to it. My intuition is that their psychographics are pseudoscience. But what they did with those theories was Big and Bad

          0 replies 0 retweets 0 likes
        4. End of conversation
        1.  🌉SusiBV_SF.CA_Native 🌉‏ @SusiBV Mar 19
          Replying to @EmilyGorcenski

          Zuckerman = Icarus.

          0 replies 0 retweets 0 likes
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