I wanna talk a sec about CA, FB, and data science for a sec. I think we're badly mis-identifying the problem.
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The problem here is that facebook has access to this data at all. That they can parcel it out at will, uncontrolled. But then also that the flow can be reversed: you can push data of your own back to those same users.
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Being able to do one of those things at scale is hugely powerful. Being able to do both is unconscionable.
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Facebook itself is the weapon. The fact that data is strapped to a display engine is the issue. CA is the problem only insomuch as they were the first group willing to do the Bad Thing that we all have been screaming about for years.
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If it wasn't CA, it would have been someone else. Because the Bad Thing was too easy and too obvious to ignore.
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End of conversation
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That had been our assessment for a while. We're re-evaluating in light of the point we tweeted about here...https://twitter.com/ireneista/status/976158927564886016?s=19 …
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This also applies to the GOP.
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I go further and suggest they were probably the least intelligent.
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